Yahoo’s one month long exercise of selecting a new logo after 18 years ended on Thursday, with the unveiling of it’s latest logo that exhibited a bigger size alphabet ‘O’ and the famous old exclaimatory sign continued to stay in new identity coloured in purple.
“We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products. Thank you for having some fun with us this month, we loved hearing from you!,” Kathy Savitt, Chief Marketing Officer, Yahoo said in a company blog, while introducing the new logo.
While, Marissa Mayer, CEO, Yahoo on her Tumblr post said, “Geeking out on the Logo. So, tonight we unveiled the new Yahoo logo, concluding our 30 days of change. We hadn’t updated our logo in 18 years. Our brand, as represented by the logo, has been valued at as much as $10 billion dollars. So, while it was time for a change, it’s not something we could do lightly.”