ZTE India, a global provider of telecommunications equipment and network solutions, today announced that it is targeting $800 million revenues in next one year. As a part of its massive retail expansion plans, the company also inaugurated its new exclusive experience zone in Gurgaon and will invest US$ 10 million in marketing and branding initiatives in India.
Despite telecom sector witnessing slow growth, ZTE India registered a substantial growth with overall revenues accounting to more than $400 million until October 2013.
The Chinese firm wiill leverage its strong position in the global smartphone market to develop products focused on three key segments: 4G, high-end devices, and phones based on newer
platforms such as latest Android, Windows and the Firefox operating system.
ZTE India will also continue to focus on strengthening its 4G: TD-LTE and FDD-LTE, bearer & transmission network, FTTH, medium-sized / Enterprise businesses and cloud computing in the next year.
On the inauguration of ZTE’s first experience zone, Xu Dejun, CEO, ZTE India, said, “While online purchasing is fast picking up in the country, there is still a large Indian audience which prefers to have a hands-on experience of the product before making any purchasing decision.”
“The ZTE exclusive zone in Gurgaon will also showcase the company’s limited edition smartphones,
data cards and accessories. The company will set up many more stores in other high potential cities and will continue to invest aggressively in our terminals business.”
Reinforcing its presence of over 13 years in the country, ZTE recently forayed into the open market with a large portfolio of smartphones and data cards. In addition, ZTE entered the
managed services space with MTS after service contracts. After the country’s first 4G network in Kolkata, the company has now contributed to the 4G expansion in the Punjab with Airtel.
“India has always been a key market for ZTE which offers immense potential and growth opportunities across our business segments. Today ZTE enjoys a customer base of over 36 million
terminals users in the country. This widespread acceptance is a testimony to our differentiated, rich and widely trusted product portfolio, which is backed by a strong service and support
network.”
“On the operator front, we have built and sustained strong relationships with the major Indian telecom players offering them best-in-class products and services while complying with all government regulations. Having forayed into the open mobile handsets market, we look ahead to offering a similar experience to end consumers,” added Xu Dejun.
Realizing an upward trend in the e-commerce segment the company will soon open an online store to address the needs of its growing customer base.