By Pankaj Maru
US based Alt-N Technologies has launched MDaemon Messaging Server, a private cloud version of its flagship software solution, for Indian small and mid-size enterprises (SMEs) and businesses.
The company has launched MDaemon Messaging Server, keeping in view the growth and acceptance of cloud among users across verticals.
“Indian SMEs would prefer MDaemon messaging product over Microsoft Exchange as it doesn’t involve IT or hardware refreshments, software product licenses as well as it is easy to manage without any dedicated IT department or staff,” Jerry Donald, Co-CEO, Alt-N Technologies said.
According to Donald, MDaemon messaging product is not directly competing with Microsoft Exchange, but it’s an affordable alternative for small businesses or enterprises having a user base of 50-100.
“In India there are cross vertical opportunities in transport, media, government, manufacturing and logistics. In small and mid size organisations, where there are IT related challenges related to cost and manageability, people are more likely to use our products,” Donald said.
“We provide our software solution to our channel partners and distributors, who then host it on their infrastructure or third party service provider. Based on the pay per user model, these partners offer solutions to customers,” Donald said.
Globally, company offers its products and solutions through channel partners and resellers.
In India, Alt-N has few key channel partners, including Bangalore based Sparr Electronics, which is with the company for past 17 years and other one is Delhi based Cyberspace Networking Systems.
“We expect a 25-30 percent increase in our sales revenue in Indian market,” Donald said.
Alt-N earns major portion of sales revenue through its on-premise software offerings. In terms of mailing/messaging software market share, Microsoft continues to dominate the market with 80 percent stake, while remaining 20 percent is distributed among 10 different vendors, including Alt-N Technologies.