In this video:
Atanu Roy, Group CIO, Biocon Group
Topic: The Road to Digital Success in Pharma
Key Highlights:
+ In the past few years, technology has transformed a lot of business trends in the Pharma sector.
+ India is the pharmacy of the world for generic pharmaceutical products.
+ Unlike the global players, in an Indian pharma manufacturing plant, multiple products are being developed therefore it becomes important to ensure quality and pace of production while avoiding cross contamination. This is where technology tools can play a crucial role.
+ In India, doctors do not have enough time to guide and educate their patients on adopting certain lifestyle or food habits or maybe fitness drills. Therefore, online media, video platforms, e-consultation or AI based tools can be used to address such issues.
+ Simulation technologies can be of much help in research and development and hence helping in the development of much effective products