Asianet selects Cisco DOCSIS 3.0 technology to deliver enhanced broadband experience to subscribers

Asianet has selected Cisco to deploy DOCSIS 3.0, a next-generation cable broadband network which is a key component of the Cisco IP NGN architecture. This technology increases upstream and downstream speeds to Asianet broadband customers by offering speeds of up to 300 Mbps per subscriber. DOCSIS 3.0 will help Asianet to achieve ultra-high speeds and will help enable the multi-service operator (MSO) to deliver more content over existing networks.

According to Sandeep Arora, Regional Manager, Service Provider, Cisco India & SAARC, “Our engagement with Asianet has the potential to transform the cable and broadband industry in Kerala. Our IP Next-Generation Network (IP NGN) architecture helps enable convergence of networks and services, providing an immersive experience to cable subscribers.”

Asianet and Cisco are working together to offer enhanced video experience to the end consumer. The introduction of DOCSIS 3.0 is also expected to change the business dynamics for Asianet in Kerala, as the state observes Phase III of cable digitalisation. DOCSIS 3.0 technology will help enable Asianet to offer fiber-equivalent speeds on its HFC (Hybrid Fiber Coaxial) networks at an economical price. While GPON (Gigabit Passive Optical Network) is capable of providing 100 Mbps to each home, the cost of building and maintaining a GPON-based fiber network is much more expensive and skilled than with an HFC network. DOCSIS technology allows cable operators to reuse their existing cable plants to offer broadband services by upgrading them to two-way networks.

According to G. Sankaranarayana, President and Chief Operating Officer, Asianet Satellite Communications Ltd, “We are already seeing a lot of appetite for our new offerings in the market and will be the first MSO to offer speeds of up to 50 Mbps per subscriber in the state, in the first phase, followed by 100 Mbps service in phase.”