HP today introduced its new range of A3 multifunction printers (MFPs) developed specifically for the Indian market. The newly launched line up includes the HP LaserJet Pro 400 M435nw – and two new HP LaserJet Enterprise M800 series flow MFPs that feature near field communications (NFC) touch-to-print and wireless direct functionalities.
The company estimated that more than 50 percent of devices sold in India are MFPs. It also observed that India currently has more than 143 million mobile Internet subscribers and a lot of mobile and tablet device users within the enterprise would like to print documents directly from their mobile devices. The printers with NFC and wireless direct are particularly aimed at this crowd of users in the enterprise.
The LaserJet Pro 400 MFP 435 according to HP, is a made-for-India innovation that is aimed at bringing affordable A3 printing to Indian SMBs or small workgroups, with features like HP wireless direct for simpler mobile printing and a high print speed at 30 pages per minute.
HP also expanded its flow MFP portfolio with the launch of LaserJet flow MFP M830z and Color flow MFP M880z – one of the first NFC-enabled enterprise class MFPs featuring ‘Touch to print’ capabilities. These devices allow enterprise users to print from any NFC-enabled smartphone or tablet with just one touch. They are also designed to safeguard sensitive data with the HP High-Performance Secure Hard Disk and feature on board Optical Character Recognition (OCR). They also feature HP’s EveryPage technology that helps avoid missing pages when scanning.
“Organizations need to adapt quickly to the changing landscape of information technology, which includes dealing with the vast amounts of data and processes created by a growing mobile workforce,” said Pradeep Jotwani, senior vice president, LaserJet and Enterprise Solutions, HP. “New innovations and an updated LaserJet printing portfolio help improve customers’ mobile print experience and transform the management of digital and print workflows for potentially greater business performance.”
He also observed that the MPS market is US $30 million market and growing at about 11 percent per year. Within that, the partner space is growing a lot faster than the direct MPS space.
Looking to better tap its partner ecosystem in the country, the company also announced its new HP Managed Print Specialist Resell program. According to HP, India is the first country in Asia to launch this program. The program is designed to precisely meet the unique demands of customers in India.
The HP Partner MPS program offers customers a cost-per-page agreement, fleet optimization and solutions, coupled with differentiated services for maintenance and supplies replenishment. The HP Managed Print Specialist Resell program is designed to provide resellers with greater differentiation in the high-growth market of Managed Print Services (MPS) among India’s SMBs and enterprises.
The program in future will also include access to a cloud-based application – HP Express Decision Portal – that would connect customers, partners and HP Support in a chain, providing partners with “proposal and quote generation for cost-per-page pricing, client invoicing and reporting, device monitoring, and account and contract management.”
The HP LaserJet Pro 400 M435nw is priced at Rs. 63,750 while the HP LaserJet Enterprise M830 MFPs and HP LaserJet Enterprise M880 MFPs are priced at Rs. 709,164 and Rs. 701, 553 respectively.
