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Adding social media hooks to enterprise software

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Meet MangoSpring, a company that’s aiming to bring the benefits of social media technologies and collaboration to mid-sized companies. By Prashant L Rao

MangoSpring isn’t a household name but its been around for a while now. The company released its flagship app suite, MangoApps, five years ago in 2007. This is a suite of hosted or on premise (both variants are available) software that’s targeted at mid-sized companies. It’s been quite successful abroad with 5,000 organizations in the US & Europe having signed up for it over the course of the last couple of years. Today, the company has a run rate of about 25 new clients signing up every week with deals ranging from a few users to hundreds or even thousands of them.

MangoApps is a Linux-based solution that comes with clients for end-user devices such as the iPad or BlackBerry. It also plays nice with Microsoft Office/Outlook, SharePoint, Salesforce.com, Box.net, Dropbox, Siebel, AD and LDAP. Plans are afoot to support integration with ERP systems and to have verticalized variants targeting BFSI and manufacturing.

The solution is available through both the SaaS model and as an on premise solution although the former has proved to be the more popular one with the latter just starting to gain traction. The Cloud offering is hosted on AWS EC2.

The privately-held company broke even this year.

“It’s easy-to use with a Facebook- or Twitter-like interface,” said Vishwa Malhotra, Co-founder/CTO, MangoSpring. “Users typically share about 3-5 feeds a day.

Not only does the software allow a company’s employees to collaborate in a social network-like environment it also lets a company bring its partners into the fold.

It’s still early days for the company in India where it has its development setup in Pune. It would like to tap India as a market. At this point it has a couple of pilots up and running in the country.

In terms of support, there’s standard (9-5, 5 days a week), premium (beyond 9-5, 5 days a week) and emergency (less than 4 hours resolution, 7 days a week).

MangoApps is the flagship offering but the company also has Social email that hooks into Microsoft Outlook and Tandem, a solution that enables social document collaboration in Microsoft Office.

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