Marketing

With customer experience being a key focus for most organizations today, the key challenge for most companies is to provide…

Product innovation is tough, and it takes several iterations for companies to get their product strategies right. This is even…

IDFC Asset Management Company (AMC) has become one of the foremost mutual fund companies in the country. With over one million…

To truly understand and satisfy prospects and customers, requires a shift in focus from merely augmenting the customer experience…

TATA Motors wanted to leverage the power of digital and new technologies for customers to experience the Safari virtually at their…

According to InMobi’s Annual Mobile Marketing Handbook 2021, titled ‘Marketing in the era of Mobile’, India accounted for around…

As businesses prepare lean and flexible models that operate in an online-offline mix in the post-pandemic world, the focus for…

Software major Adobe said it will acquire Workfront, a leading work management platform for marketers, for $1.5 billion. The…

Nearly 44% of top-tier companies expect a collaborative CMO-CIO relationship to boost profitability by 5% or more

With habits of consumers changing significantly due to Covid-19 disruptions, nearly 80 per cent of organisations in the Asia…