The problem with Twitter is not just financial numbers; it is not generating enough user interest
By Sanjay Gupta
Microblogging site Twitter recently announced its results for the first quarter of 2014. Soon after, its stock took a beating of about 11%, even though its topline grew to more than $250 million compared to a little over $114 million in the year-ago quarter. It also added 3 million active users compared to just 1 million in Q1 of 2013.
The financial reasons for the thumbs-down by Wall Street are obvious: despite growth in revenue and users, losses widened from $27 million in the year-ago quarter to over $132 million in the recent one.
But even otherwise, there have been signs of trouble for the social media biggie for some time. Apparently, its efforts to cast itself more and more in the image of Facebook (by improving profiles, adding features such as Twitter Cards and Nearby, etc) are not getting it enough traction.
There are other reasons as well. At one point, breaking news was touted as a big pull, but now Facebook and YouTube seem to be ahead in the game. Pew Research, for instance, is said to have found that only 8% of Twitter’s entire user base (it has over 240 million active monthly users) uses it to stay updated with news. This is against 30% for Facebook and 10% for YouTube.
Another weakness, say critics, is that Twitter is not generating as much interest in markets outside the US as other social giants.
While sites like Facebook, YouTube and even LinkedIn are capturing the imagination (and engagement) of people worldwide, Twitter continues to be seen as a niche vehicle with limited utility (how much can you pack in 140 characters or less, for example). Twitter has certainly caught the fancy of celebrities, politicians and others who like to broadcast their views to their fawning hordes—but the average Joe or Jane is still keeping their distance.
There is another silly thing happening in the dark corners of Twitter: I have come across several Twitter profiles that appear robotic, superhuman, idiotic or a mix of all. A typical such profile reads: 23 tweets, 19,265 followers, 20,897 following (with weird handles I would rather not name). Besides, there are millions who created a profile out of curiosity but then went into a deep slumber.
Some of them do wake up once in a while to tweet something sleepy. (What I find more annoying is when even these folks get followers in triple digits!) Frankly, to me these tweeters, their tweets and followers look like the T-equivalent of click frauds.
Not that other social media sites are free of fakes and inactives, but the situation seems acute with Twitter.
Will the bird get its chirp back next season?
