We are pioneering the use of robots to provide our customers with a unique, futuristic service experience: Yogendra Singh, CIO, Barista

Technology plays a crucial role in various aspects of production, distribution, and customer engagement in every industry, including the F&B sector. In an exclusive interview with Express Computer, Yogendra Singh, CIO, Barista provides insight into how his company is leveraging technology to strengthen the business and improve customer service.

What are the key technologies driving innovation within Barista Coffee Company Limited?

At Barista, we are revolutionising the coffee experience by implementing cutting-edge technologies. Our AI and VR-enabled real-time inventory management ensures optimal stock levels and minimises waste. We integrate IoT devices for seamless operation and enhanced efficiency. Additionally, we are pioneering the use of robots to facilitate self-ordering and order delivery, providing our customers with a unique and futuristic service experience. We implemented our first robot in our Indore store.

How does technology play a role in enhancing customer experience?

Technology enables the collection and analysis of customer feedback in real-time, allowing Barista to quickly address concerns and improve service quality. AI/ML enabled technologies analyse customer preferences and behaviours to provide personalised recommendations and offers, making each visit unique and tailored to individual tastes. 

Robots for self-ordering and delivery create a futuristic and efficient service, enhancing the novelty and convenience of the customer experience. The first robot was implemented in our Indore store, showcasing our commitment to innovation. Automated kiosks enable customers to place their orders quickly and efficiently, minimising queues.

Real-time inventory management ensures that popular items are always in stock, reducing the likelihood of disappointment due to unavailable products. This system also helps in minimising waste, contributing to sustainability.

IoT devices streamline operations by monitoring equipment performance, predicting maintenance needs, and ensuring that everything runs smoothly, resulting in consistent service quality.

Can you discuss any recent technological initiatives or projects that have been particularly impactful?

 The AI/VR-enabled real-time inventory management system is a powerful technology for Barista. It allows for forecasting-based purchase decisions, minimises damages, and increases inventory availability. Self-service kiosk robots at Barista enhance customer convenience, efficiency in the ordering process, and overall customer experience.

Are there any upcoming projects aimed at improving operational efficiency?

 In order to ensure effective and integrated transaction management, SAP HANA and POS integration forge a seamless link for purchase and sale procedures. AI made the SAP HANA integration of Customer Loyalty Engine possible.

What emerging technologies do you see as potentially transformative for the coffee industry in the next five years? How is Barista preparing to leverage these technologies?

Robotics and automation 

Robotics can automate repetitive tasks like coffee preparation and delivery, reducing labour costs and enhancing operational efficiency. Barista may continue to integrate robotics for tasks like automated coffee brewing and delivery, streamlining operations and improving service speed and consistency.

Barista’s strategic approach

Investing in research and development: Continuing to explore innovative uses of emerging technologies through dedicated R&D initiatives.

Collaborating with technology partners: Partnering with technology firms specialising in IoT, AI, AR/VR, and block chain to supplement with business operations and processes.

Employee training and adaptation: Training staff to effectively utilise and support new technologies to maximise their benefits.