By Prateek Sood, Director, Grand Slam Fitness
It is undeniable that the start of the twenty-first century has brought about significant changes in both our personal and professional life. Businesses from all sectors have hopped on the digital bandwagon in this situation to keep one step ahead of the competition. And the fitness sector is no different. From its unorganised beginnings in the early 1990s to its current state as a complete ecosystem, the Indian fitness sector has undergone substantial development. Based on the number of people attempting to take better care of their physical health and wellness, the fitness industry’s growth in India has changed. India’s fitness market will expand by double digits, predicts Stratview Research, because of the country’s easy access to technology, the internet, and a variety of training options.
Additionally, the fitness sector has transformed dramatically, going from very simple gymkhanas to well-equipped gymnasiums. With developments like fitness trackers, wellness apps, virtual classes, and wearable technologies, among others, allowing consumers to check their fitness in real time, technology has played a crucial part in the sector’s growth. As a result, as we advance in this technologically advanced period, the fitness business will alter and expand significantly. The online fitness market is anticipated to develop at a CAGR of 33.1% to reach $59.231 million by 2027, according to Allied Market Research. Let’s now examine some of the most significant technological advancements that are impacting India’s fitness business.
Technological Advancement: Changing the Fitness Sector
Wearable Technology: Smartwatches, fitness bands, and trackers are the most widely used wearable technology products in India. Users can track their daily activity, heart rate, and calorie burn with these wearables, which can provide important details about their general health and fitness. We may anticipate increasingly sophisticated wearable technology in the years to come, including capabilities like blood pressure monitoring and sleep tracking, as well as more precise data on users’ fitness and health.
Wellness Apps: Fitness enthusiasts can now utilise fitness apps that are suited to their individual demands thanks to technical improvements and the emergence of internet applications. Fitness and nutrition aficionados can also receive ongoing encouragement to maintain their fitness and health. The good news is that personal trainers no longer necessary to show up for every session; they may now train clients by uploading videos of themselves. simultaneously, even virtually. Additionally, they can impart their fitness regimen, which includes detailed techniques and movement guidelines. Future predictions call for more sophisticated mobile apps with individualised training and sophisticated tracking features.
Virtual Fitness Classes: As a result of the COVID-19 pandemic, there has been a significant increase in the number of gyms and fitness centers that offer their members, online classes. As more people decide to sign up for virtual fitness class memberships, this trend is anticipated to last into the next year. Virtual fitness courses are a practical and affordable method to maintain a healthy lifestyle, and technological advancements have made it possible for consumers to receive professional teaching and tailored coaching. They are empowering themselves by generating income and providing top-notch instruction to fitness enthusiasts through virtual classes. As a result, regular online contact with fitness professionals has successfully elevated exercise from a hobby to a way of life.
Modern fitness equipment: It’s not surprising that the business has been influenced by technological advancements to include cutting-edge technologies like artificial intelligence (AI) in fitness equipment. The fitness industry has accepted some amazing equipment in recent years. In this instance, technical advancements have raised the hitherto simple treadmill to the rank of cutting-edge fitness marvel. Treadmills now come with features like HD screens, a sled belt, GAIT analysis, and pre-programmed programs based on actual scenarios. Ten years ago, no one could have imagined exercising with such precision. However, in the upcoming year, we anticipate seeing a greater number of fitness items powered by new technology that offers users individualised coaching and support.
The future of the fitness sector depends on technology
Due to technological advancements and trends like fitness trackers, wellness apps, wearable technology, and virtual fitness courses, among others, the fitness business in India is evolving quickly. With these developments, wellness in India has a bright future, and we predict that more people will start leading active, healthy lives. In the upcoming years, this will further alter the picture for overall fitness. Technology will also play a big role in the market going forward, elevating the sector and enhancing consumer experiences.
