By Mayank Kapoor, CTO, Rupyy
India has seen tremendous growth in financial technology (FinTech) in recent years, transforming the country’s digital financial landscape. FinTech refers to technology-enabled financial solutions that have disrupted traditional financial services. From digital payments and lending apps to AI-powered advisory and blockchain, Indian FinTechs are driving financial inclusion, efficiency, and innovation across the ecosystem.
The country’s large unbanked and underserved population, rising smartphone penetration, government digital initiatives like Jan Dhan Yojana, Aadhaar, UPI and a thriving startup ecosystem have catalyzed the FinTech boom. Since 2014, Indian FinTech startups have collectively raised a total of $401.8 million. Leading FinTech players have achieved remarkable scale and market share across digital payments, lending, wealth management and insurance. The COVID-19 pandemic further boosted digital adoption, as consumers sought contactless and convenient financial services. UPI recorded over 4.2 billion transactions worth $103 billion in October 2021 alone – a testament to how digital payments entered the mainstream. The Indian FinTech industry is estimated to grow into a $2.1 trillion opportunity by 2030 according to some reports.
Financial inclusion is the guiding anchor
The lack of access to affordable financial services for low-income segments has impeded financial inclusion in India. Even though digital payments have become normal for the urban population, there is still a chunk of the population that has remained untouched. In 2023, though smartphone penetration in India reached 71%, the internet penetration is approximately 48% depicting the lack of accessibility and reach of digital payments.
High costs and inadequate infrastructure have traditionally prevented banks from serving rural markets. FinTech innovators are overcoming these barriers by creatively utilizing alternative data, advanced analytics and technology. For instance, digital lending firms are using AI and machine learning on non-traditional data to assess creditworthiness for the unbanked. Mobile phones are becoming the channel for last-mile delivery of microfinancial services. Local retail points are serving as banking agents across villages. Such innovations have brought formal financial services to the doorsteps of the unbanked at low costs.
Driving efficiency through next-gen tech
By reimagining processes and infrastructure, FinTechs are driving operational efficiency in the financial sector. FinTech firms are building robust, scalable digital payment systems including BNPL, bill payments, POS machines, QR codes and wallets. These are reducing the high reliance on cash. Emerging technologies like blockchain and smart contracts are transforming trade finance, contracts and claims settlement by automating manual processes and adding security features. In wealth management, AI advisors are automating portfolio management and investment advisory, providing a low-cost alternative. Thus FinTechs are optimizing financial services delivery across payments, banking, investments and insurance via innovation.
The rise of FinTechs has also fostered healthy competition and innovation across the banking and financial services sector. Several banks are launching their own digital lending platforms, payment banks, wallets and wealth management solutions to remain competitive. Many banks are setting up dedicated innovation labs, incubators and accelerator programs to nurture FinTech startups. External partnerships and investments in FinTech firms have become more common. Banks are investing in digital lending and payment startups. Collaboration with FinTechs is enabling incumbents to quickly adopt new solutions, become more customer-focused and enhance their digital capabilities. The competitive spirit nurtured by FinTechs is driving the sector to be more agile, innovative and efficient.
Policy support and regulation
Key policy interventions can nurture India’s FinTech potential. Sandbox mechanisms allow startups to test innovations in a controlled environment before market launch. The account aggregator framework enables open banking and data sharing. Tax benefits can further attract capital and talent. As the adoption of digital financial services rises, strong data protection and cybersecurity regulations will be critical for customer trust. Monitoring operational risks as FinTechs scale rapidly will be imperative. Skilling programs need to be expanded to build a large talent pool for the sector. Such regulatory support and public-private participation can power India’s FinTech leadership on the global stage.
It can be rightly concluded that FinTech in India has evolved from being an emerging disruptor to now transacting mainstream financial services – making inclusion, innovation and efficiency a reality. FinTech solutions have gained remarkable traction across payments, banking, investment management and insurance. Supportive policies and appropriate regulation can enable India to harness its full FinTech potential, powering the nation’s digital economy dream. With one of the most vibrant startup ecosystems and a massive underserved population, Indian FinTechs are poised to drive the next wave of growth and transformation in financial services.
