The Indian IT industry may lose 30% of market share to AI. Here is how we can transform

By Vijay Navaluri, Co-Founder & Chief Customer Officer, Supervity.ai.

The Indian IT Industry: Adapting to the AI Revolution

The Indian Information Technology (IT) industry has become a cornerstone of the nation’s economic strength. It boasts a significant portion of the global IT market share, while simultaneously employing millions of people across the country. However, this landscape of stability is facing a potential disruption due to the rapid advancements in Artificial Intelligence (AI). Experts predict that AI could automate many tasks currently handled by the IT workforce, potentially leading to a staggering 30% loss in market share for the Indian IT industry. As India’s artificial intelligence market is expected to reach $17 billion by 2027, we can clearly see a threat of market share in the Indian IT industry. The market is projected to grow at a rate of 25-35% per year between 2024 and 2027.This article delves deeper into how this scenario might unfold, exploring the specific areas most susceptible to AI automation. We will also propose strategic transformations that the Indian IT sector can undertake to not only mitigate the impact of AI but also leverage its potential to remain competitive and even thrive in the face of this evolving technological landscape.

Current landscape of the Indian IT industry

India’s IT sector has emerged as a global powerhouse, renowned for its ability to deliver high-quality services at competitive prices. This success is fueled by a vast talent pool of skilled IT professionals, nurtured by a strong educational system in science, technology, engineering, and math (STEM) fields. As a result, Indian IT companies command a significant portion of the global market, particularly in areas like software development, IT consulting, and system integration. Leading the charge are IT giants like Infosys, TCS, and Wipro, which have built a strong reputation for reliability and expertise. However, the industry faces a growing challenge: its historical reliance on traditional software development methodologies and manual processes. This leaves it vulnerable to disruption by automation and innovation driven by artificial intelligence (AI). To maintain its competitive edge in the future, the Indian IT sector must embrace these emerging technologies and invest in reskilling its workforce to adapt to a new technological landscape.

Impact of AI on global IT industries

On a global scale, Artificial Intelligence (AI) is transforming the Information Technology (IT) landscape by automating tasks across the spectrum, from the most basic data entry to even complex software coding. This automation revolution is impacting and forging a competitive edge on the leading IT hubs like the United States and China. Here, AI technologies have demonstrably reduced the reliance on human manpower in areas like data analysis and customer service. This serves as a crucial wake-up call for the Indian IT sector. The potential of AI to streamline processes and reduce operational costs presents a significant threat to traditional service models offered by Indian companies. To stay competitive, swift adaptation and integration of AI into their offerings is imperative for Indian IT to avoid being sidelined.

Transformation strategies

The Indian IT industry faces a critical juncture. To remain competitive, a multi-pronged approach is necessary. Firstly, a shift from building everything in-house to a collaborative mindset is essential. Following the lead of banks partnering with fintechs, IT service providers (SIs) should forge partnerships with AI startups. This leverages the agility and expertise of startups, overcoming limitations in internal AI leadership and bandwidth. This collaborative approach is crucial to compete with international players who excel at creating new markets through partnerships.

Secondly, fostering an open source AI ecosystem is paramount. Indian IT companies must unite to tackle the “AI battle” against China and other advanced ecosystems. In this time of crisis, a cohesive approach is vital. By channeling resources and collaborating on open-source AI technology and hardware infrastructure, India can build a stronger AI ecosystem, both domestically and globally.

Finally, a strategic investment in AI hardware is critical. By focusing on creating a “Hybrid AI cloud” for the world, India can capitalize on a unique opportunity. This hardware architecture would offer organizations a secure and scalable platform for AI development, protecting sensitive data and mitigating potential downsides of Generative AI.

Future outlook

The Indian IT industry has a bright future in the coming age of AI, but only if it embraces proactive change. By strategically integrating AI into its core offerings, the industry can not just hold onto its current market share, but become a leader in groundbreaking new technological frontiers. The key lies in developing long-term strategies that weave AI seamlessly into the foundation of IT services. This will ensure the Indian IT industry’s continued relevance and sustainable growth in the face of an AI-driven world.

Additionally, here are some areas where AI integration can be particularly fruitful:

Automation and Optimisation: AI can automate repetitive tasks currently handled by IT professionals, freeing them to focus on higher-level problem-solving and strategic endeavors. This can lead to increased efficiency and cost savings for clients.

Data Analytics and Insights: AI can analyze vast amounts of data to unearth hidden patterns and trends. This can be used to predict customer behavior, optimize marketing campaigns, and develop innovative new products and services.

Enhanced Customer Experience: AI-powered chatbots and virtual assistants can provide 24/7 customer support, while AI-driven personalization can tailor experiences to individual needs.

By embracing AI and focusing on these key areas, the Indian IT industry can solidify its position as a global leader in the exciting new era of artificial intelligence.

Conclusion

The potential 30% loss in market share to AI can easily be addressed with careful planning and robust transformation strategies. It can also be viewed as an opportunity for evolution and innovation. The Indian IT industry’s response to this AI revolution will be pivotal in shaping its future trajectory. Stakeholders across the board — from government officials to IT professionals — must come together to embrace these changes, ensuring that the industry thrives in the AI era.