By Rahul Nanwani, Co-founder and CEO, ImageKit
A brand’s website is the single most important marketing tool for its business. It serves as a virtual equivalent of a physical business for the 3 billion internet users. In today’s digital world businesses are more focused on improving their website agility to achieve business potentials, because millions of websites are used every day for a variety of purposes.
Unfortunately, many of these websites aren’t lucid at the first interface. Poorly optimized website performance is swamped with a number of issues including slow loading times, user incompatibilities, and so on. These issues don’t just result in losing conversion on the website, but in the future, this loss is amplified to worsen site results.
To make sure a website is profitable for a brand, the visuals need to communicate right. The Stanford Web Credibility Project proved the same when they revealed 46 percent of their respondents gave the design elements precedence while assessing credibility.
Tools that enhance web performance
Activity on the web is directly proportional to conversion rates supporting the brand in millions, affecting the bottom line. It takes no longer than 1/10 of a second for a person to create an opinion based on visuals, which tell the brand story in the most simple and believable way. Thus, it is important for brands to utilize tools that enhance a website performance:
● Use cloud platforms like Amazon Web Services (AWS) for backend web infrastructure and storage. These speed up product development & deployment and reduce the load on the website.
● Attach to a Content Delivery Network (CDN). In order to improve page load times, CDNs reduce overall data transfer amounts between the CDN’s cache servers and the client.
● AI and ML can be used for optimal search of the digital assets of brands. It lowers costs on website management and improves customer experience by providing a streamlined experience based on user preferences.
● Reverse proxies help increase performance, reliability, and security. They provide load balancing for web applications and APIs. They can offload services from applications to improve performance through SSL acceleration, caching, and intelligent compression.
Digital Asset Management (DAM) to the rescue
In addition to increasing the appeal of the brand, images, and videos directly affect SEO, which doubles the opportunity to be discovered. Well-labeled images push for more visits and are more likely to be clicked on. Images work both ways, taking your business to the world and bringing the world to your doorstep, literally and figuratively. This approach begets a need for a collaborative environment in managing these assets while protecting your copyrights. DAM platforms allow you to optimally use the time and effort that goes into creating digital assets for the company. DAMs can bolster websites through secure file sharing and file hosting while being extremely user-friendly.
The graphically clear benefits of employing a DAM are –
● Ease of customization with minimal training
● Empower internal collaborations on a single platform
● Prevent duplications of content and enable multichannel usability
● Maintain brand consistency and manage licensing disputes
● Provide extensive data on asset performance
DAMs can help businesses visualize and optimize loading time, increasing familiarity of the page. With an anchored brand image and a top-down campaign outlook, all media can transform your business.
High-performance websites result in high return visits, low bounce rates, higher conversions, engagement, higher ranks in organic search, and better user experience. By reducing the page load time a brand can positively impact marketing and sales processes.
