Express Computer

Our Content Coach is leveraging GenAI to offer product discussion suggestions to consumers: Zarina Lam Stanford, Chief Marketing Officer, Bazaarvoice

By Sayantan Mondal On Apr 12, 2024

In this insightful interview with Express Computer, Zarina Lam Stanford, the Chief Marketing Officer of Bazaarvoice, delves into the evolving landscape of retail marketing, particularly focusing on the intersection of AI-driven efficiency and human authenticity. Stanford shares valuable insights into leveraging AI to enhance human-generated content, ensuring ethical AI use in retail, addressing technological challenges, and preparing for emerging trends. Additionally, she provides a glimpse into Bazaarvoice’s outlook for the future of retail marketing and upcoming digital initiatives planned to shape the company’s trajectory in the retail marketing space.

Watch the full insightful interview:

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Sayantan Mondal

Sayantan is a Correspondent at Express Computer and CRN India, The Indian Express Group. His interest lies in technology and innovation across all industries. Sayantan holds a Masters degree in Media and International Conflicts from University College Dublin, Dublin, Ireland and a Bachelors degree in Journalism and Mass Communication from Amity University Kolkata, Kolkata, India.

Exclusive Video Interview with Zarina Lam Stanford, Chief Marketing Officer, Bazaarvoice

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