In a bid to increase penetration of insurance across India’s Tier-II and III towns and cities and in rural areas and create a tech-enabled salesforce, Pune-based Acuvisor Insurance Brokers, has launched its Point-of-Sale Person (PoSP) app that will enable aspiring insurance professionals to get trained and also sell specifically designed insurance products. The app was launched over a virtual event by Nitin Gadkari, Minister for Road Transport and Highways, Government of India.
“It is my great pleasure to launch this app. Young people in colleges are not taught how to organise themselves as new members of the workforce, especially in sales and marketing. This app besides teaching them insurance as per IRDAI will also teach them business, basic, and etiquettes that will help them throughout their lives”, said Nitin Gadkari, Minister for Road Transport and Highways, Government of India.
The Acuvisor app will aim to create an army of well-trained Point of Sale Persons (PoSPs) in insurance, who would be allowed to sell only specifically designed insurance products. This could result in an increase in insurance penetration into the middle and lower middle class – a sector largely unaware or sceptical about the benefits of insurance and different insurance products.
PoSPs are like insurance agents, but the educational requirement and training of the PoSp is minimum Class-X pass and 15 hours of training. In comparison, an insurance agent requires a minimum educational qualification of Class XII pass and 50 hours of training.
With the launch of the app, Acuvisor aims to expand its geographical footprint across most Tier II and Tier III cities with tech savvy youth living in them, and the rural areas across India with a targeted PoSP salesforce of 100,000. The firm has also tied up with 34 (insurance companies) for insurance products.
While announcing the launch of the app, Vasant Pandit, Chief Mentor, Acuvisor said, “We hope to provide an opportunity for many youths looking for a career in sales and marketing to learn basic marketing skills for free, and provide a bridge to take them over the knowledge gap that so many of them face.”
