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AI will take over 41% of HR recruitment jobs, says Keka’s latest report

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41% of all recruitment jobs will be automated by 2030, states Keka’s report, India’s homegrown HR Tech platform, in “The New Age of Work – Trends, Technology & Talent.” It draws insights gathered from 8,725 HR professionals and C-suite executives across industries in countries including India, the US, Germany, the UK and the UAE.

The report included data points reflecting from the current AI scenario with 41% of HR recruitment jobs expected to be automated by 2030. However, sharing a transformative impact of artificial intelligence (AI) in HR, 45% of respondents believe that as AI tools evolve, they will enhance HR capabilities rather than replace them entirely. With AI & Tech adoption taking the centre stage, 1 in 3 HR professionals say that the technology within companies will impact hiring.

While retention is also expected to take a hit, a chunk of it could be attributed to the lack of employee well-being programs. A mere 15% of employees said they are open to talking about their mental health at their workplace.

Keka’s report reveals that emotional intelligence will remain a cornerstone of successful HR practices. About 29% of HR practitioners identified emotional intelligence and empathy as the most important skills required by 2030. This insight underscores the need for HR leaders to maintain a balance between leveraging technology and building meaningful connections with employees. Furthermore, 40% of respondents emphasised that effective leadership development, combining AI insights with personalised mentorship, will be paramount to strengthen retention strategies.

Keka’s report also indicates a growing emphasis on data-driven HR strategies, with 32% of business leaders stating that using HR metrics effectively is crucial for future HR operations. Yet, 1 in 5 HR leaders struggle to tie HR metrics to business goals, it further pointed out.

A key finding of the report shows that managing diverse and multigenerational workforces is a rising priority for HR teams. 37% of respondents highlighted that bridging the generational gap and fostering a culture of inclusion are crucial to maximise employee performance, especially in India.

Keka’s CEO, Vijay Yalamanchili, remarked, “The future of HR lies at the intersection of technology and human touch. While AI will automate many traditional HR tasks, our report shows that HR leaders must evolve into strategic business partners, focusing on emotional intelligence and technological proficiency. With our 2024 report, Keka aims to empower HR leaders by becoming more resilient and updated on future trends. It contains insights and advice on upskilling and embracing AI responsibly, which is essential for organisations to stay competitive.”

Keka’s “The New Age of Work” report provides a strategic roadmap for HR leaders, with actionable insights and recommendations on leveraging technology to enhance employee engagement, well-being, inclusivity, and overall organisation’s productivity.

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