Akamai Technologies, a provider of cloud services for delivering, optimizing and securing online content and business applications today announced that FashionAndYou.com has selected Akamai’s Web Experience Solutions and Kona Web Application Firewall technology to enhance the consumer experience on its website.
Post the implementation of the solution, the fashion portal has seen a reduction in site download rate from 8.5 seconds to 5.35 seconds, with a 37% improvement in page load time resulting in improved site performance and leading to increased sales conversion.
Akamai’s solution has also helped FashionAndYou.com offload 80% of its static content, thus ensuring faster download of images on the website. Akamai’s Web Application Firewall service has enabled the portal to further enhance web security and block malicious content and other potential online threats.
“Today’s consumers expect their Web experience to be quick and uninterrupted, which is the most important factor for the success of any eCommerce site. This is especially true with FashionAndYou as every sale on our site depends on how fast and secure a customer is able to make a purchase. With the help of Akamai’s solutions, we have been able to ensure a fast, secure and consistent user experience at all times, leading to higher customer satisfaction and subsequently sales.” said Aasheesh Mediratta, CEO, FashionAndYou.com.
The fashion portal chose to expand its business relationship with Akamai because of the technology and innovative approach that matches FashionAndYou.com’s business growth trajectory.
“In today’s environment e-retailers are constantly challenged in retaining customers on their websites. The key to a successful online business is attracting the promising buyers and ensuring that they have a smooth, reliable and quick experience across all devices. For FashionAndYou.com, we have been able to help the company successfully address these issues as well as enable the portal to deliver an enhanced, reliable user experience.” said Sidharth Malik, Managing Director and Vice President, India, Akamai Technologies.
“Providing customers an experience that is equivalent to visiting a physical store is a huge challenge for eCommerce enterprises. With online, a site such as ours, we have to ensure that high quality images do not adversely impact the web experience of the customers as this could lead to higher site abandonment rates. No matter how much time you spend on the aesthetics, the product images and the optimization of landing pages is an important aspect followed by, download speed, to enhance the overall customer experience,” said Prashant Shivankutty, CTO, FashionAndYou.com.
