Ampere ties up with Salesforce to deliver personalised experiences to EV customers with data-driven insights

Salesforce, the global leader in CRM, has announced its collaboration with Ampere, the flagship electric two-wheeler scooter brand under Greaves Electric Mobility (“GEMPL”), to enhance their stakeholder relationships by delivering customised engagements to create a single source of truth and  strengthen its stakeholder relationships by providing customised engagements. Greaves Electric Mobility will leverage Salesforce to power its sales, service, and dealer management systems as it expands its retail footprint nationwide to meet the rising demand.

Greaves Electric Mobility will leverage Salesforce to automate their Sales, Service and Dealer Management process deploying Salesforce Sales Cloud and Service Cloud, various unifying departments onto a single platform.  This will enable the company to gain a 360-degree view across its stakeholders, including dealer networks and customer journeys.  This will allow Greaves Electric Mobility to deliver personalised experiences and strengthen its relationships with data-driven insights.

With Salesforce Service Cloud, the company will transform customer service by giving its employees the tools to deliver an outstanding customer experience, enabling them to work faster and be more productive, significantly improving customer satisfaction and reducing costs. Salesforce will also provide Greaves Electric Mobility dealer partners with better dealer management systems to enhance customer experiences in offline and online channels.

Commenting on this collaboration, Sanjay Behl, CEO & Executive Director, Greaves Electric Mobility Private Ltd, said, “At Greaves, Customer-centricity has always been the driving philosophy as we strive to deliver personalised engagements to each of our customers every day. We are delighted to partner with a Global CRM leader Salesforce, whose reliability, configurability and customisation capabilities have enabled us to integrate Greave Electric Mobility enterprise platforms and empowered us with sharper customer insights and focussed marketing programs to further strengthen our brand loyalty.”

Arun Parameswaran, Managing Director Sales & Distribution, Salesforce India, said, “The EV sector is seeing exponential growth with a substantial surge in the demand and acceptance of EV adoption. However, we understand that buying an electric vehicle is a process that needs more awareness and engagement to ensure consumer loyalty. Additionally, it is also important to support the agents and dealer networks, which is essential in boosting satisfaction and winning more businesses. We are thrilled to contribute towards Greaves Electric Mobility journey in enhancing customer excellence while empowering its employees and dealer networks, as the world moves towards a more sustainable future.”