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An Innovation to Transform Investing Experience

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An ancient Greek philosopher rightly said – “The Only Constant in Life is Change”

Axis Direct took literal hold of this phrase and has strived diligently to bring about a transformational change to the investing and trading community with the launch of its RING Trading Platforms.

Comprising Axis Direct Mobile application – RING Mobile and the desktop version- RINGPC, RING brings together the latest technology, platforms, and products under one roof. This flagship platform of Axis Direct is not just an application, but a complete ecosystem. RING is built on the latest Technology Stack above a robust Order Management and Risk Management system. RING Technology’s innovative platforms and tools are equipped with the power and reliability an investor needs to feel more confident in their investment and trading journey.

Axis Direct RING is one of the robust online platforms. Armed with a powerful tool – Screeners, it scans the market meticulously to help investors identify investment opportunities every 60 seconds. Equipped with the latest technology, Axis Direct RING delivers all the control, pace, and flexibility to trade faster and smarter. It is engineered to empower investors and traders to make informed decisions. The core value proposition of RING is its omnichannel architecture and unparalleled user experience. RING caters to a wide spectrum of investment needs, be it the mobile app for anytime-anywhere access or the PC-based interface for professional trading. This next-gen trading technology is super-fast and equipped with all the features that make the investment journey rewarding for a customer

The platform also provides a comprehensive set of tools at each stage of the trading journey, thus enabling pre-trading analysis, faster trading execution and insightful post-trade analysis.

Some of the Key Features include:
1)      Screeners – An intelligent tool which scans over 25,000 contracts and 5,000 securities real time, based on multiple parameters like Volume, Price, Open Interest, Technical and Fundamental analysis to provide an investing opportunity every 60 seconds

2)      Investment across Categories – Through the Axis Direct RING mobile application, customers now have a single platform to seamlessly access all the market instruments, such as Stocks, Derivatives, Currency and Commodity Derivatives, US Stocks, Mutual Funds, IPOs and more

3)      Long-term Portfolios and Diversification – Unique to RING Technology, an investor can build long-term portfolios assisted by our research analyst team. Subscribe to our host of curated baskets or invest in Mutual Funds using RING Mobile application to diversify portfolios

4)      Live streaming charts – Axis Direct RING’s Live Charting equips a trader with live streaming charts at its insightful best. With over 100 advanced technical indicators, drawing tools and customizable templates, a user has an option to even save and re-use them

5)      Research ideas – Actionable ideas from in-house Research Analysts that help an investor make suitable investment decisions with stock market analysis, daily research reports & trading calls across a wide range of asset classes, and time horizon

6)      Investment Strategies – Empowers the customer to enjoy peace of mind and protect capital at the same time with investment strategies. Be it bullish, bearish, neutral, know where to trade with our strategies outlined to meet your market outlook and hedge your investment at a single click

7)      Personalized Dashboards – The application brings quick-to-access dashboards for its users. Track Profit & Loss, Orders, Trades, and Funds available, all at one go. Traders can also customize the markets section and track indices, gainers, losers, FII investments and more, in the desired order

8)      Snapquotes – A single dashboard for the scrips, which  includes features like advanced charting, key indicators, fundamentals, technicals, F&O, research call updates, etc.

RING platforms aim to elevate the investing experience for the customers. With an all exclusive Desktop version – RING PC, designed specifically to meet the complex trading requirements of Professional Traders, the road ahead seems to be built on a strong foundation by Axis Direct for the customers trading in Indian Stock Market. By providing real-time market status, price on the go, and detailed stock analysis, RING trading technology ensures that Axis Direct customers never miss a market opportunity.

Authored By Vamsi Krishna, Head – Products and Marketing, Axis Securities

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