Cloudera, the enterprise data cloud company, has announced that telecommunications companies (telcos) across Asia are relying on Cloudera to make sense of every bit of their data and use real-time insights to make smarter decisions for greater business agility and sustained business growth. By leveraging Cloudera’s cloud-agnostic data management platform, these leading telcos are able to manage their end-to-end data lifecycle, and apply analytics, machine learning, and artificial intelligence (AI) technologies to gain a 360 degree view of their customers to reduce churn, improve network performance and drive innovation.
The rise of 5G and the shifts in customer behavior due to the Covid-19 pandemic have presented telcos the opportunity to rewire themselves and deliver services beyond their traditional connectivity offerings. According to GlobalData, Asia Pacific will lead 5G adoption, accounting for 65 per cent of global 5G subscriptions by 2024. However, capturing the opportunities presented by 5G and new customer expectations will require telcos to capture data from new sources, analyse it, and use those insights to optimise their operations and deliver innovative services. To reinvent their data management and analytics strategy in this era of data-driven business, telcos will require a multi-function, open, end-to-end platform that makes it possible to generate the enterprise data insights needed to drive business value across multiple critical use cases.
“As Asia Pacific is expected to lead 5G rollout and adoption, telcos in the region need to have an effective data strategy if they want to truly maximise the value they can get out of 5G. Telcos are among the largest aggregators of data, and this will continue as 5G-powered applications will lead to an influx of data. However, they are continually challenged by the intricate process of managing and monetising that data effectively. With Cloudera’s full edge-to-AI enterprise data cloud, we are seeing telcos harness real time insights to accelerate decision-making that increases revenue, and unearths new competitive advantages,” said Mark Micallef, Vice President, Asia Pacific and Japan, Cloudera.
“Over the last year, remote working has significantly increased the amount of data being generated, managed, and processed by organisations and governments. This is expected to skyrocket further with the anticipated rollout of newer technologies like 5G across the APAC markets, including India. In fact, leading telecom players in the country are already running 5G trials in key metro cities and are quickly setting up infrastructure to support this new transformation. This is where adopting the right kind of data management platforms becomes truly imperative. Cloudera’s hybrid data platform has helped telecom providers in Asia enhance customer experience and successfully grow their business by unlocking the full potential of their data,” said Vinod Ganesan, Country Manager, Cloudera India.
Cloudera also recently announced their membership in the TM Forum, the global association driving collaborations and digital transformation in the network and communications industry. As part of Cloudera’s ongoing development and collaboration with telecommunications organisations, Cloudera’s participation will focus on the engagement and support of data and AI initiatives. In the process, Cloudera will render its expertise in data infrastructure to enable automation and digitalisation for enterprises. These efforts will eventually inform and drive industry standards in areas such as IoT and Smart Cities.
“Cloudera’s membership of the TM Forum demonstrates their commitment to empowering the industry through data and analytics. There are many exciting developments in data and AI, and also many organisational challenges in areas like data and AI governance that Cloudera can help the industry to address. Innovative data-driven solutions, developed in collaboration with service providers and other solution members, can really move us forward to raise the bar for the entire industry,” said Aaron Boasman-Patel, Vice President, AI and Customer Experience, the TM Forum.
