New age content platform Social Swag, which is a collective brainchild of Akshay Kumar, Rana Daggubati Collective Artists and Mahesh Bhupathi has announced raising US$ 3.5 million in a Pre Series A round. The round has been led by IMEF and Unicorn India Ventures, which has made its maiden announcement in a content creator economy specialist platform.
Some other HNI’s who participated in the round are Vinay Agarwal, Ritesh Deshmukh, Raghu Subramanian, Edward Menezes, The Shekama Family Trust, and The Blume Founders fund.
Started in 2020, Social Swag is building out a Celebrity/ influencer commerce platform and has been growing 40 per cent m-o-m for the last five months and is poised to continue this trajectory as the online story in India continues to generate exciting outcomes.
Parth Gandhi who launched IMEF as an entertainment fund says, “We are backing various entertainment opportunities in India and with Social Swag’s offering across multiple products we believe they will become an outlier in the space. That is why we chose them as our first investment.”
Bhaskar Majumdar, Managing Partner, Unicorn India Ventures says, “As a fund, we strongly believe that the content creator economy is ripe for explosive growth. We have been tracking Social Swag for close to six months now and are very bullish on the moat they have been able to create vis-a-vis access to talent and building technology to make it accessible. We are excited to back them in their journey.”
Rana Daggubatti, an accomplished actor, entrepreneur and Co founder, Social Swag says, “We are excited to welcome our new investors and our focus will remain to create a platform where various people will find relevant content for themselves across different products. These would be a mix of entertainment, self development, skill enhancement and passion content.”
