Empowering MSMEs of Bharat: Vi Business and PayU partner to accelerate digital growth with exclusive offers

Vi Business, the enterprise arm of Vi, and PayU, have come together in a strategic partnership to propel India’s MSMEs into their digital journeys, by providing them bespoke digital payment solutions. The partnership will combine Vi Businesses digital transformation solutions and PayU’s expertise in digital payments and financial services solutions to offer a comprehensive suite of services designed to address growing needs of MSMEs. This collaboration brings innovative payment solutions, bespoke offers engine, buy-now-pay-later options, and seamless WhatsApp integration – all meticulously designed keeping India’s growing MSMEs at the core.

Vi Business, as part of its dedicated MSME program, ReadyForNext is also offering an exclusive range of productivity & collaboration digital tools tailor-made for MSMEs at special prices. The products include location tracking, google workspace, personal cloud storage and mobile security solutions to assist MSMEs in efficiently managing their digital workplace, business and customer engagements.

Speaking on the partnership, Arvind Nevatia, Chief Enterprise Business Officer, Vodafone Idea, said, “Our  partnership with PayU underscores  our commitment towards digital enablement of small and medium sized businesses in India.  By  combining  Vi Business’s best-in-class enterprise solutions and PayU’s  expertise in fintech,  we aim to  accelerate MSMEs growth  journey.”

Anirban Mukherjee – Chief Executive Officer, PayU said, “At PayU, we believe in the power of digital innovation to transform businesses at a grassroot level. Our partnership with Vi Business is a testament to our commitment to supporting Indian MSMEs in their digital transformation. Together, we are providing a robust suite of business and digital finance solutions designed to increase revenues and boost efficiency, enabling these MSMEs to thrive in today’s competitive market.”

Detail of the MSME’s services offered jointly by Vi Business and PayU include:

1. Integrated payment solutions: Vi Business-PayU partnership introduces a seamless payment gateway experience with zero transaction charges for UPI and RuPay, and reduced rates for domestic debit and credit cards, and net banking.
2. WhatsApp store: Enables businesses to offer their customers a seamless shopping experience, discovering awesome products to collecting payments, everything happens seamlessly within WhatsApp. It reduces friction in the checkout process and increases customer conversion eliminating the need for redirection between apps or websites.
3. Buy Now Pay Later (BNPL): BNPL enables MSMEs to receive full payment at the time of purchase while customers enjoy flexible payment options offers at reduced transaction charges,
4. Customized offers at check out: PayU’s ‘Offer Engine’ enables MSMEs to create & run promotion campaigns for the consumer, improving ticket size while driving customer loyalty.
5. Tools for employee productivity and collaboration: In addition to the above offers, Vi Business has also introduced exclusive offers for MSMEs for employee collaboration & productivity. Benefit includes Google Workspace, Location Tracking, Personal Cloud Storage, Mobility Security bundled complimentary along with unlimited calling and 60GB data with Business Plus Plan at just Rs 349 with benefits valued at Rs 65,280 per year.