Glance Active User Base in India Reaches All-time High of 189 Million in Q2 2022
Leading lock screen platform Glance’s active user base in India grew to its all-time high in Q2 2022 to reach 189 million, according to Counterpoint Research’s Quarterly Mobile Application Tracker. The platform witnessed a user base growth of 25% YoY during the quarter, adding 38.5 million users. Compared to the previous quarter, 6 million new users were added. The growth was driven largely by partnerships with smartphone manufacturers, as well as new content formats aimed at driving user engagement.
Glance provides content to Android-based smartphone users on their lock screens. With the first screen touch, users have the latest updates based on their preferred genre and language. The lock screen platform provides personalized content via video stories, live-streaming, and other modes. It uses artificial intelligence (AI) to understand consumers’ preferences. The content on Glance’s lock screen platform is available in multiple languages and covers categories like current affairs, entertainment, gaming, technology, sports, fashion, and travel.
Glance launched Hyperlive content on its platform during the quarter. Hyperlive is a live format that enables users to enjoy two-way interaction with some of their favorite celebrities or creators. Hyperlive holds the potential to further boost active engagement in the coming quarters.
Commenting on Glance’s lock screen growth, Research Analyst Arushi Chawla said, “The partnership with realme, which is the third-largest smartphone brand in India, continued to drive growth in the Glance active user base in Q2 2022. Glance has become a benchmark for lock screen innovation for Android phone users. Major OTT platforms such as Netflix, Sony Music, and Warner Music have also been utilizing the Glance lock screen platform to connect with audiences for new movies, shows, and music releases.”
In Q2 2022, Glance hosted Glance Live Fest, a live interactive festival on the smartphone lock screen. In addition, considering the popularity of cricket among the Indian population, Glance’s lock screen platform has provided fans with an all-new way to watch and interact with some of their favorite IPL teams. For Bollywood fans, Glance’s lock screen platform often schedules live sessions with stars like Rajkumar Rao, Kareena Kapoor, and Rana Daggubati. Glance has also expanded to the smart TV segment by announcing the launch of the Glance TV platform. Glance TV will be a live interactive content platform available on Android smart TV home screens.
Chawla added, “Glance’s lock screen platform is present across different genres and local languages, and has tied up with top Android smartphone brands. It is now expanding its horizons by launching Glance TV. Besides, Glance is also expanding and strengthening its geographical footprint. Along with India, Glance is growing its presence in Indonesia and other parts of Southeast Asia, while plans are being firmed up for high-potential markets like the US and Latin America.”
