Government, education projects to help India tablet market grow in 2015: IDC

Large government and education projects, coupled with re-entry of older players in consumer segment, are expected to help the tablet PC market in India post single digit growth this year, research firm IDC said.

The tablet market in India, which saw a correction post the introduction of BIS regulation in July 2013, closed at 3.5 million at the end of December 2014, a decline of 15 per cent over 2013.

“On a yearly basis, we expect 2015 to post single digit growth over 2014…IDC anticipates 2015 to kick start with large government and education projects feeding the commercial segment,” IDC said.

The consumer space will continue to be led by the local brands and we may see re-entry of some of the older players in the top five vendor list, it added.

“Unbranded tablets were wiped off from the market thereby contracting the bubble of growth witnessed in 1H 2013 and hence resulting in year-on-year decline in growth,” IDC India Market Analyst Client Devices Tanvi Mann said.

After a strong growth in the festive third quarter, the tablet market posted 3.6 per cent quarter-on-quarter growth in October-December 2014 with 0.96 million units in shipment.

During the fourth quarter, iBall led the market with 15.6 per cent share, followed by Samsung (12.9 per cent), Datawind (9.6 per cent), Lenovo (9.4 per cent) and HP (8.7 per cent).

“Consumers are driving the wave of adoption of low cost tablets as a preferred mobility solution. We are also witnessing a higher inclination of consumers towards online buying platforms and vendors are keeping up with the trend,” IDC India Research Manager Client Devices Kiran Kumar said.

IDC said seven-inch tablets placed in less than USD 150 price band populate the market and will continue to do so in the foreseeable future.

Also, while Android still has majority of the pie, vendors are exploring the 8-9 inch Windows form factor, it added.

“Wi-Fi enabled tablets have faced a steep decline over the quarters, losing out to connected tablets. The market is swiftly moving towards 3G connected tablets that posted a double digit growth in Q4 and accounted for about 60 per cent of the total shipments,” IDC said.

Additionally, 4G tablets are expected to pick up pace as more service providers rollout their LTE spectrum by second half of 2015, it added.