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HID launches tags with cloud authentication

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HID Global, a secure identity solutions company, today announced its HID Trusted Tag services offering wherein it will combine trusted tags with existing secure cloud authentication services. The latest solution confers everyday objects with unique and trusted identities that can be read by NFC-enabled mobile devices in a wide variety of IoT (Internet of Things) applications.

With NFC technology, smartphones and tablets can interact with everyday objects in new and exciting ways, ranging from tapping a “smart poster” for an interactive brand experience to authenticating the value of a luxury item to verifying the visit of a home health aide in a patient’s home.

HID Trusted Tags can be attached to or embedded into an object and then “tapped” by a smart device to communicate secure information. HID Trusted Tag services does not require users to modify their devices or download apps; however, unlike traditional approaches QR codes or static NFC tags that are vulnerable to tag cloning and tampering, the data read from a trusted tag has additional security and privacy attributes that change on every tap, providing a secure audit trail and making the taps uncloneable.

“By enabling smartphones to effortlessly double as tag readers and communicate with our authentication service, HID Global is helping organisations to easily expand into the IoT,” said Marc Bielmann, Vice President of Identification Technologies with HID Global.

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