The combined desk-based and mobile PC market in India totaled nearly 2.8 million units in the first quarter of 2012.
“Consumer buying accounted for 47% of total PC sales in the first quarter of 2012, which is down 3% from the fourth quarter of 2011,” said Vishal Tripathi, Principal Research Analyst, Gartner “This underlies the fact that high inflation and increased prices have forced users to either prolong the life of their devices or postpone their purchase decision. The increase in excise and import duties also played a part in decision making postponement. The delay in rate contract from Directorate General of Supplies & Disposals (DGSND) did not help market growth.”
White boxes (including parallel import), which accounted for 45% of the overall desktop market, declined 20% in the first quarter of 2012 in comparison to the first quarter of 2011. Mobile PCs, with a 27% increase from the first quarter of 2011, helped drive overall market growth.
The partial execution of the Tamil Nadu government order helped Lenovo’s PC shipments grow 64% and reach the No. 1 position in Q1. HP’s PC shipment grew 21%, whereas Dell declined 11% in compared to the first quarter of 2011. Multinational brands contributed to more than half of the total PC shipments in the first quarter of 2012, with shipments from Acer, Dell, HP and Lenovo, the top 4 vendors, representing 54.5% of the market. Local vendor HCL’s PC market share dropped to 5.8% in the first quarter of 2012, as it experienced a 13% year-on-year decline from the first quarter of 2011.
