Express Computer
Home  »  News  »  Mid-size software firms use SaaS to offer disruptive benefits to customers

Mid-size software firms use SaaS to offer disruptive benefits to customers

0 372

Microsoft Ventures and iSPIRT Foundation released a report titled “Indian Mid-market SaaS companies: Forging a new path to disruption”.

The report, which was launched under Microsoft Venture’s Think Next initiative, takes a close look at Indian software product companies targeting the mid-sized enterprise market and the competitive advantages that sets them above their Western counterparts.

It looks specifically at how these companies are adapting their Software as a Service (SaaS) offering to meet the unique requirements of medium sized business.

The report establishes mid-market SaaS companies as a unique category within the software products industry.  It highlights how the three pillars of their business strategy- Digital Immersion, Desk Selling and Marketing and Cloud-based customer engagement, are setting them apart from those targeting larger enterprises, including overseas competitors.

The report is part of the iSPIRT Product Industry Insights (PII) series, and is co-authored by representatives from both Microsoft Ventures as well as the iSPIRT Foundation. It is a compilation of learnings from a Think Next panel discussion held in May 2014.

Get real time updates directly on you device, subscribe now.

Leave A Reply

Your email address will not be published.

LIVE Webinar

Digitize your HR practice with extensions to success factors

Join us for a virtual meeting on how organizations can use these extensions to not just provide a better experience to its’ employees, but also to significantly improve the efficiency of the HR processes
REGISTER NOW 

Stay updated with News, Trending Stories & Conferences with Express Computer
Follow us on Linkedin
India's Leading e-Governance Summit is here!!! Attend and Know more.
Register Now!
close-image
Attend Webinar & Enhance Your Organisation's Digital Experience.
Register Now
close-image
Enable A Truly Seamless & Secure Workplace.
Register Now
close-image
Attend Inida's Largest BFSI Technology Conclave!
Register Now
close-image
Know how to protect your company in digital era.
Register Now
close-image
Protect Your Critical Assets From Well-Organized Hackers
Register Now
close-image
Find Solutions to Maintain Productivity
Register Now
close-image
Live Webinar : Improve customer experience with Voice Bots
Register Now
close-image
Live Event: Technology Day- Kerala, E- Governance Champions Awards
Register Now
close-image
Virtual Conference : Learn to Automate complex Business Processes
Register Now
close-image