IndusInd Bank records the highest growth in brand value amongst top global banks

IndusInd Bank has topped the list of ‘highest increase in brand value’ among global banks, according to ‘The Banker’s Top 500 Banking Brands 2020’ report. As per the report, which benchmarks the strength, risk and potential of a brand relative to its competitors, the brand value of IndusInd Bank has increased by 122% over the past 12 months, making it the highest placed for growth in brand value, across the globe.

IndusInd Bank, which started operations in 1994, has pioneered initiatives that have redefined the banking landscape. The Bank has constantly leveraged on the latest technology to deliver innovative banking solutions through multiple touch points. This has enabled the Bank to establish a strong “universal” banking model and consolidate its position as one of India’s leading financial services brand.

Speaking about the achievement, Mr. Anil Ramachandran, EVP & Head, Marketing and Retail Unsecured Assets, IndusInd Bank said, “We are pleased to see our sustained efforts being rewarded. Our brand is defined by our commitment to the customer, and on ensuring that we provide the customer with an enhanced banking experience, at every touch point. At the heart of this is our constant focus on leveraging innovation, towards driving customer convenience. The Banker’s report is of special significance to us as it is a global recognition of the brand value that IndusInd Bank has built over the years. It reaffirms the commitment we have towards our customers and all stakeholders.”