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LeadSquared to raise USD 10 million to expand business

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LeadSquared, a SAAS company that provides a customer acquisition platform, has announced that it has marked more than 300 customers sign ups since its beta release. The company is also planning to raise USD 10 million to expand and build the business.

LeadSquared, a SAAS company that provides a customer acquisition platform, has announced that it has marked more than 300 customers sign ups since its beta release. The company is also planning to raise USD 10 million to expand and build the business.

“The idea is simple – we believe that our responsibility doesn’t end with just selling the product subscription. Our onboarding process and customer success programs are designed to help customers drive actual business results,” says Nilesh Patel, Co-Founder and CEO of LeadSquared.

“We found that most businesses had a problem of lead leakage, and slow response time, leading to lost opportunities. Plus, there was a lot of ambiguity in the marketing ROI. The lead generation methods are many, and the marketing spend is huge, so you need to know the success rates of your marketing activities to take any informed decision. This was completely missing in the existing CRMs the businesses were using. The idea of LeadSquared was born to tackle this particular problem,” explains Nilesh.

They work with some of the names like TimesPro, Byju’s, Career Launcher, Ashoka University, NIIT, Randstad, Deltin Group, O2 Spa and Sapience Analytics (to name a few) and are taking the SAAS market by storm.

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