Mogi IO, a B2B media tech SaaS startup that leverages Artificial intelligence (AI) in building cutting-edge IPs to disrupt the video streaming space has partnered with Lemma to offer Ad based revenues on Mogi’s white label OTT solution to its clients, thereby offering all possible monetisation opportunities to Mogi’s clients.
Mogi’s white label OTT / video app solution is creating disruption in the content industry by offering a totally managed, plug and play, OTT platform via no code integration. Its path breaking pricing model which has no upfront or fixed cost and only monthly subscription based pricing is demolishing entry barriers in the video industry and enabling content owners to launch their branded OTT platform within days and also start monetising their content. The partnership with Lemma strengthens the AVOD capability of Mogi’s end to end OTT solution.
Vikrant Khanna, Co-Founder and CEO, Mogi IO said, “Studies has shown that in Asia-Pacific region 75 per cent of OTT revenue is advertisement driven, i.e. viewers do not want to pay to watch. In such a situation subscription based monetisation of the OTT platforms, especially the newly floated ones are quite difficult to come by.”
“When it comes to the advertising based monetisation, today the world depends on algorithm based programmatic buying engine. It is important to have the right partnerships which ensure maximation of ad inventory utilisation at the best rates for Mogi’s clients in a seamless way. Lemma’s platform is best suited for the same,” he added.
Mayuresh Phadke Co-Founder, Lemma said, “Monetisation of digital inventory across devices has been Lemma’s forte, made possible through our proprietary AdTech platform. This association with Mogi will help expand our CTV supply strength while simultaneously providing monetizing opportunities to apps integrated with Mogi through our pool of programmatic demand and technology stack.”
