Offering Anti-Counterfeit Solutions, This Bangalore-based Tech Startup Helps End Consumers To Verify and Authenticate Their Products
Founded in December 2016, Acviss Technologies was born with the vision of uprooting the problem of counterfeiting and duplicity. It comes with the intention of solving the increasing issue of counterfeiting or product tampering due to which brands across different industries and markets suffer. Counterfeiting is a major problem faced by companies and brands worldwide. Revenue and profit losses caused by counterfeiting rank highest among all reasons.
What problem does Acviss Solve?
The counterfeiting industry is worth $3 trillion where fake goods are sold globally. The entire amount is being dealt with in the wrong hands. Acviss fits in at multiple levels across the supply chain and resolves the issue in two main aspects.
1. They provide a digitally unique identity to each and every product that is manufactured. This identity cannot be replicated and can be easily verified. The unique identity is available either directly on the packaging of the product or in the form of a tamper-evident label which is placed during the time of packaging or manufacturing.
2. The second aspect includes identifying if any form of fake products or fraud is taking place against the brand, across various channels. The brand information received such as the name of the brand, image, and logo is leveraged to understand if somebody is trying to impersonate the products.
Acviss has been able to provide solutions to the brands in both online and offline sectors. Brands incorporate the design labels as a part of their packaging for their products and for the online services leverages the different assets of the brand like brand name, brand entity, domain, etc. to search the product. Once the product carries the label, an end consumer or anybody in the supply chain can then verify the product and understand if it is genuine at any given point in time. As a part of other services, Acviss has its scanners running online across channels and helps one understand the footprint or any impersonation happening online.
As a part of their design, Acviss uses secure, multi-level patent technology that is far from human filtration. The non-clonable QR codes for increased protection help the end consumer to verify their products and come with multi-layered encryption.
This is suitable for brands across verticals and is the most sought-after service to choose from because of its real-time verification. Acviss also provides a range of other services designed to protect the brands and their products in the supply chain from start to finish. The services include- authenticity verification, track & trace, loyalty management, online anti-counterfeit, warranty management, and a hologram-based unique label.
Future Plans & Expansion
Acviss has been successful in catering brands across sectors like Epson, Kitply, K-ONN, etc. They plan to expand globally, especially in Europe & North America, and reach every nook and corner whilst they focus more on online anti-counterfeiting. Ever since its inception Acviss has grown 90% YOY and has managed to protect over 1.25 billion products to date. Acviss aims at being agnostic to technology and method. Their model is to weed out counterfeiting end to end and across different sectors. Acviss also plans to focus more on R&D and layout stronger ways to provide digital identity to products.
