Nokia has announced its Lumia portfolio is gaining acceptance and share in the Indian enterprise segment, as organizations switched to Nokia Lumia proposition from their traditional enterprise mobility provider.
In the last two years, more than 400 enterprise including GMR Group, Tech Mahindra, Ibis Hotels, Deloitte, KPIT, Qualcomm, Emerson, CGI Info Systems, Trilegal and Eureka Forbes, among others, had opted for the Windows Phone based Lumia portfolio.
In many instances, enterprises chose to change over from their existing smartphone platform. The Lumia range offered a lower total cost of ownership (TCO) for services like email and the Microsoft Office suite and offered tighter seamless integration and enterprise grade security on the mobile device.
Acceptance for the Lumia portfolio spans across the enterprise segment including IT, ITES, Telecom, Banking & Financial Services, Hospitality, Infrastructure and FMCG, among others. Organizations in these sectors are using their enterprise mobility services for solutions such as Field force management, Sales force Automation, Legal database management,besides traditional email, enterprise communication solutions, Microsoft Office suite and host of other smartphone applications. These organizations have witnessed reduction in recurring cost, increase in productivity by getting real time access to e-mails, collaboration via real-time data sharing.
Raghuvesh Sarup, Director-Sales, Nokia India, said “Enterprise is a big segment for smartphones and we are seeing strong traction in it globally and in India. With shrinking IT budgets, CIOs are increasingly looking for simple standardized direct access solutions that connect with existing enterprise solutions without any additional investments and complexity in middleware. Windows Phone platform offers strong benefits and Nokia Lumia is at the forefront of bringing it to organizations. The Lumia portfolio allows them the flexibility of mobilizing a greater part of their workforce. Currently, we are adding more than 20 new customers every month in India and these organizations are part of the BT Top 1000 corporates.”
Most of the Nokia customers have opted for two of the best Lumia business smartphones – Lumia 720 & Lumia 520. Both the devices offer great experience. The devices are built on the Microsoft Windows Phone 8 platform, which allows out-of-the-box access to Microsoft apps and services, including Outlook, Word, Excel, PowerPoint, OneNote and SkyDrive.
These apps integrate with the existing Microsoft services, enabling team members to review and edit Outlook emails and Microsoft Office documents on their smartphones, wherever Live Tiles on the Nokia Lumia offer intelligent, interactive apps, showing the latest emails, news, documents and people updates as they happen, so that at one touch of a tile, team members can reach key people, stay organized and collaborate with colleagues.
The People Hub in Windows Phone 8 further helps organize teams, allowing staff to set-up groups, work together innovatively, and stay in touch with co-workers across text, Facebook, Twitter, instant messaging and email.
Nokia Lumia also offers HERE Drive turn-by-turn navigation to help employees find the best route to their next meeting, as well as HERE Maps with LiveSight to identify other potential outlets in the neighborhood.Nokia has been a pioneer in providing the best consumer and business solutions. Nokia solutions ensure that work is done more effectively, which saves a lot of time, money and energy.
Business mobility solutions by Nokia such as email, IM and intranet access are deployed by enterprises without incurring high costs on additional middleware, licenses and maintenance. Direct access mail drastically reduces the cost of managing and maintaining servers.
Thus, enterprises can experience substantial savings in total cost of ownership together with Microsoft, Nokia is sharpening its strategy on bringing business customers to Windows Phone, using the combined strength of Windows Phone 8 and the popular appeal of Nokia Lumia smartphones. Nokia has also recently announced several enterprise wins across the globe, including Mall Of America (US); Coca Cola Company (Vietnam and Cambodia) and Sports Direct (UK).
