India’s digital ecosystem for consumers and merchants, Paytm, has partnered with Amazon Web Services (AWS). With this partnership, Paytm will offer its startup toolkit to startups onboarded on AWS Activate, a program that offers startups free tools, resources, and more to quickly get started on AWS. Paytm will help entrepreneurs operating in India in the AWS Activate program grow their businesses with payment, distribution, and growth solutions.
The Paytm Startup Toolkit is a single-stop platform that offers solutions in the domain of payments, payouts, banking and distribution with services including Paytm Payment Gateway, which helps businesses accept digital payments on their website, app; Paytm Payouts, which helps companies streamline their payments to employees, vendors, distributors and channel partners; and Paytm Payments Bank including nodal banking, which provides truly digital banking
To help startups enhance brand visibility and grow their customer base, the Paytm Startup Toolkit also provides access to Paytm Mini Apps, which enables developers to set up low-cost, quick-to-build mini-apps which can be built using Open Source technologies like HTML and JavaScript. The Mini app store allows developers to integrate seamlessly with Paytm identity and payment services, and Paytm Ads, which offers flexible and cost-effective advertising solutions for brands where they can hand-pick their target audience and also find look-alike segments best suited for their campaigns.
Offering the Paytm Startup Toolkit to AWS Activate members specifically helps early-stage startups leverage the best Paytm products to grow their business. Praveen Sharma, MD and CEO, Paytm Payments Services Ltd. said, “Paytm’s comprehensive platform helps businesses expand their digital presence with quick integration of payment, brand, and commerce solutions. We are proud to be able to help entrepreneurs with AWS. The Paytm Startup Toolkit will simplify and accelerate the growth journey for early-stage startups provide access to Paytm’s services. Our partnership will go a long way in fulfilling our mission of benefiting the growing tech startup space in India.”
