Ricoh India Limited has unveiled three new models of Laser Printers and A4 MFPs—the SP 100, SP 100SU, and SP 100SF. The SP 100 is a single function laser printer priced at Rs 6,500. The SP 100SU functions as a printer, scanner and copier and is priced at Rs 9,900. The SP 100SF is a A4 Multifunction Printer that prints, scans, copies and faxes, priced at Rs 12,800. Both SP 100SU and SP 100SF feature 36 Bit color scanning and ID copy. All models have print speed of 13 pages per minute, with the duty cycle of 10,000 pages per month. These models are supported by Ricoh’s Genuine Toner Refill Program that brings down the TCO by 70%.
Tetsuya Takano, Managing Director and Chief Executive Officer, Ricoh India Limited, said, “Our market research revealed that customers were using non standard consumables to achieve lower cost of ownership adversely impacting the printer performance. With the introduction of Ricoh’s Genuine Refill Programs, Indian customers are assured of consistent Printer performance and low cost of ownership.”
Takano added, “In some specific models in mid and high-end Printers from our existing models, Ricoh is offering guaranteed print cost, a unique maintenance option by which the customer pays a fixed charge for each print/copy, irrespective of the coverage area.”
Takano said, “In addition to our existing partners, we plan to expand our channel presence by appointing over 800 Printer Partners and System Integrators in FY12. With Ricoh’s wide range of product lines and launch of new series of laser printers at the entry level segment, which constitutes 80% of the market, we are confident that our channel partners will be able to rapidly expand their business opportunities and increase their customer base.”
