Samsung joins hands with Google, Aircel to promote internet uptake amongst women in India

Samsung Electronics Co. Ltd, has joined hands with Aircel, one of India’s leading mobile service providers, and Google’s Helping Women Get Online (HWGO) initiative to open up the world of the Internet to more women in India.

The partnership will bring the strength of Samsung’s user-friendly range of smartphones and Aircel’s expertise in mobile network as well as data innovations to the campaign, which will enable women to easily understand the benefits that Internet can bring to their everyday lives. This will be done by increasing their awareness through Internet training sessions provided jointly by Samsung & Google on both Internet usage and Samsung smartphones powered by Aircel data.

Google’s HWGO was launched in November 2013 to empower women by enabling them to use the Internet. The campaign seeks to address the fact that only 1 in 3 Indian women (Source: June 2013 i-cube, IMRB data) access the Internet. One of the many activities to address this scenario involves Internet training in cities and towns across 12 states in the country, targeting over 4 million literate women from low income groups. The program also targets girl students with an aim to build them as influencers and bring about a long-term societal change.

“At Samsung, we constantly work towards creating technologically advanced devices that empower our customers and make their everyday lives easier and more efficient. Given that Internet access through mobile phones is considered the next technological leapfrog in India, Samsung’s association with Google’s Helping Women Get Online initiative serves as an ideal platform for the brand’s commitment towards opening newer possibilities for people everywhere,”said Asim Warsi, Vice President, Mobile & IT, Samsung India.

“Helping Women Get Online is an initiative that aims to empower women and give them the tools to access and use the Internet effectively. With the help of mobile Internet, women can leverage new opportunities, educate themselves and lead a better life. We are extremely excited and happy to partner with Samsung to support women and bring them online,” said Sandeep Menon, Director Marketing, Google India

Anupam Vasudev, Chief Marketing Officer, Aircel, said, “Aircel has positioned itself as a leading innovative mobile services provider with a focus on data. For the uptake of data services in the country, it is critical to empower the customers to make them realize the immense potential of data in today’s digital age and constantly educate them on how it can make their lives better. In line with our objective, we are delighted to partner with Samsung and Google for this unique initiative which will enable women to learn and use internet in their daily lives and benefit from it.”