ServiceNow infuses new AI capabilities into purpose-built industry solutions with the Now Platform Xanadu release

ServiceNow announced new AI‑powered, purpose‑built industry solutions in its Now Platform Xanadu release. The expansion of Now Assist into industry solutions for telecom, media, and technology, financial services, the public sector, and more allows organisations to recognise the value of GenAI, fast. For example, Now Assist for Banking integrates with ServiceNow Disputes Management, Built with Visa, to help drive productivity and boost customer loyalty through GenAI‑powered dispute resolution. In addition, ServiceNow launched new Retail Operations and Retail Service Management solutions to unify a retailer’s ecosystem—its store associates, store leadership, customers, headquarters employees, and field technicians—to deliver consistent and connected experiences across every channel, and in the store.

ServiceNow is meeting the demand for purpose‑built solutions with its single platform and industry‑specific data models, transforming customer service and experiences for organisations such as BT, Sunoco, Ignyte, and Blackhawk Network.

“The era of ‘one‑size‑fits‑all’ is over. Organisations today demand solutions designed to meet the distinct digital transformation needs of their business,” said Blake McConnell, senior vice president and general manager of Industry Products at ServiceNow. “ServiceNow is partnering with customers across industries to build solutions that can quickly and effectively help solve their specific challenges, all enabled by the AI‑powered Now Platform. By focusing our capabilities on chronic industry issues, customers can see faster time to value and greater impact from their investments.”

“By strategically implementing GenAI across core areas, organisations across industries can unlock new levels of productivity, efficiency, and customer satisfaction, driving sustainable growth,” said Ritu Jyoti, group vice president and general manager at IDC. “ServiceNow’s integration of GenAI into its industry solutions shows the company’s commitment to customer‑centric innovation.”

Harnessing the power of Now Assist across industries

According to the ServiceNow Customer Experience Trend Report, 77% of leaders across industries either have or are planning to deploy GenAI to improve customer service operations, helping reduce costs, case volume, resolution times, and customer effort. This comes at a critical time when poor customer service can be the difference between lost and loyal customers. According to the research, nearly 70% of customers say they’re likely to switch brands based on a poor customer service experience.

The expansion of Now Assist into ServiceNow’s industry offerings brings the Now Platform’s leading GenAI capabilities to telecom, media, and technology, financial services, public sector organisations, and more to power better experiences for customers and agents alike:

Now Assist for Telecom, Media, and Technology (TMT) includes new capabilities in the Xanadu release that help agents quickly understand service problems and resolve issues fast with GenAI, contributing to a better overall customer experience. Customer service issues in the telecom industry can be costly and cause a myriad of issues including customer churn, reputational damage, and lost productivity. Now Assist for TMT use cases address these challenges head on. Service problem and test summarisation use GenAI to create easy‑to‑read summaries of technical issues and test results, facilitating faster handoffs and diagnoses to help agents quickly solve customer issues. Resolution note summarisation helps save time by creating clear, concise resolution summaries that keep customers informed and aid future cases.
Now Assist for Financial Services Operations (FSO) provides banks and insurers with critical GenAI capabilities to boost agent productivity and improve customer experiences.
Now Assist for Banking delivers GenAI‑powered solutions for onboarding, service, and operations. The Xanadu release includes dispute summarisation, integrated with ServiceNow Disputes Management, Built with Visa, which provides agents with concise summaries for complex card dispute cases so they can quickly action and resolve disputes, speeding card service resumption and boosting customer loyalty.
Now Assist for Insurance helps insurers improve customer experiences and loyalty with GenAI‑powered claims resolution and servicing. Claims summarisation uses GenAI to equip agents with case context in a concise, digestible format. This improves response times, minimizes the need to ask customers repeat questions, and reduces mistakes across the various teams handling a claim through transparent and consistent data.
Now Assist for Public Sector Digital Services (PSDS) helps everyone involved in fulfilling a service request quickly understand and get up to speed on complex cases related to critical government services, such as providing nutrition assistance, housing, transportation, and medical care. With Now Assist for PSDS, government employees working on a case can access relevant case history through AI‑generated case summaries and start making informed decisions on how to proceed. This means constituents and businesses can get the support and assistance they need in a timely manner.

These updates build on ServiceNow’s commitment to delivering GenAI capabilities that are purpose‑built to help solve unique industry needs. Earlier this year, ServiceNow announced Now Assist for Government Community Cloud (GCC), which is now generally available and helps government agencies better serve the public while maintaining high security and compliance standards. ServiceNow also recently launched Now Assist for Telecommunications Service Management (TSM) to boost agent productivity, speed time‑to‑resolution, and enhance customer experiences.

Expanding the Now Platform into retail to enable connected, efficient experiences

Despite the increasing influence of e‑commerce, 72% of total U.S. retail sales are projected to happen in physical stores by 20281, making the in‑store experience essential. However, frontline associates and managers spend a significant amount of time on non‑customer related issues. They’re bogged down by manual tools and siloed operations, leading to excessive time spent logging information into old systems and less time selling on the store floor.

Retail Operations and Retail Service Management are new solutions available in the Xanadu release that unify a retailer’s ecosystem—its store associates, store leadership, customers, headquarters employees, and field technicians—to deliver consistent and connected experiences across every channel, as well as in the store.

Retail Operations empowers frontline managers and store associates to seamlessly handle day‑to‑day in‑store tasks, like reporting a broken POS system or performing daily store‑open and ‑close checks, by leveraging AI and automation to improve self‑service. Associates can request help, view the status of requests, and complete tasks quickly from one easy‑to‑use interface, freeing up their time to serve customers. Field technicians can service support requests through seamless integration between Retail Operations and Field Service Management. Managers can assign tasks and access clear, up‑to‑date information on store performance and trends, with data shared across all levels of leadership to make smarter decisions.
Retail Service Management brings ServiceNow Customer Service Management capabilities to retailers, allowing customers to easily submit requests in‑store and online while enabling headquarters teams to resolve both customer and store support issues from a single system.
Built on the Now Platform, Retail Operations and Retail Service Management enable two‑way communication and visibility between stores and company headquarters, helping enhance staff productivity, reduce costs, and improve customer experiences.

What our customers and partners are saying:

Sunoco

“Sunoco is steadfast in its commitment to innovation and serving local communities. To do this successfully, we need technology partners that can help us boost productivity, lower spend, and improve customer experiences,” said Jen Holman, director of strategic sourcing & capital planning at Sunoco. “The newly released Retail Operations solution will help us modernise our repair and maintenance operations, enabling us to streamline appointments to reduce spend, optimise processes to reduce friction, and free up our employees to focus more on helping customers. We’re thrilled to see how we can continue to partner with ServiceNow to drive employee and customer satisfaction.”

Ignyte

“Now Assist for PSDS and our partnership with ServiceNow has changed the way we deliver government services at Ignyte,” said Jason Stanis, chief technical officer at Ignyte. “Through summarisation, our playbooks reflect the most relevant aspects of each case, ensuring that anyone working on it—regardless of when or where they entered the process—can instantly access the necessary history and status. This has been crucial for making informed decisions and ensuring prompt, appropriate service delivery to our clients. The seamless collaboration among multiple agencies and personnel, enabled by Now Assist for PSDS, demonstrates our commitment to excellent public service.”

BT Group

“At BT Group, we’re on a digital transformation journey to drive savings, efficiency, and improve experiences for customers and agents alike,” said Hena Jalil, managing director, business chief information officer at BT Group. “This includes partnering with ServiceNow to improve service management and trialing GenAI to transform customer experiences. We’re already seeing the results. In our Now Assist pilots, we’ve found that agents can understand and summarise complex cases faster than ever, boosting productivity and reducing the time to serve.”

Blackhawk Network

“At Blackhawk Network, efficient and accurate case handling is central to our success as a financial services organisation,” said James Moreno, manager of cardholder disputes and negative balance management at Blackhawk Network. “By leveraging Visa and Mastercard integrations and disputes eligibility rules available with FSO, we hope to increase the speed and precision of how we handle complex cases, such as gift card and incentive card disputes, for increased customer satisfaction and improved employee effectiveness. We also look forward to the AI‑driven summarisation features with Now Assist for FSO that will further help streamline our workflows and reduce processing time and errors. We’re proud to leverage innovative technology to set new industry standards and better deliver for our customers.”