GoKwik, a Gurugram-based e-commerce enablement company, has announced its partnership with Snapdeal. The company will use GoKwik’s AI and Machine learning solutions to offer an enhanced, customised shopping experience to its users.
Snapdeal will integrate GoKwik’s AI-Model that studies customer behaviour across various stages of the shopping funnel by analysing over 200+ parameters, including historical data and customer behavioural patterns etc. The AI model will assist Snapdeal in gaining useful insights in order to provide customers with relevant and customised shopping experiences. GoKwik will also help uncover industry insights with the vast network intelligence it has built by analyzing the vast amount of industry-relevant data.
Currently, Snapdeal draws more than 86 per cent of its orders from outside the metro cities, with more than 72 per cent of the orders flowing from buyers living in smaller cities and towns. Snapdeal will also use GoKwik’s automated address correction, which verifies the accuracy of the addresses customers provide and find their exact locations by identifying the nearby area. This intervention is designed to have a positive impact on package delivery rates and also ensure that returning customers don’t have to fill in these details again and complete their shopping quickly and easily.
Speaking on the partnership, Sarvartha Kanchan, Vice President, Supply Chain Management and Customer Experience, Snapdeal said, “With Snapdeal’s extensive connect with emerging online buyers, especially across India’s smaller cities and towns, implementation of new digital technologies is an important part of our strategy to enhance user experience. GoKwik’s AI/ML-enabled model will help us offer a customised experience that factors in the diversity amidst our user base.”
On the partnership, Chirag Taneja, Founder and CEO, GoKwik said, “It gives us immense pride to partner with Snapdeal, one of the pioneers in Indian e-commerce space. Snapdeal is today playing a key role in expanding India’s e-commerce footing to include a vast set of new buyers, especially from Bharat. GoKwik is aimed at creating customised, robust and effective solutions that will act as the fuel to smoothen the shopping experience for new and regular online shoppers. We look forward to deploying our AI algorithms in support of Snapdeal’s mission to go deeper into India’s Tier III and IV cities.”
