Lenovo, one of the leading PC players in India, today enhanced its digital presence with the launch of thedostore.com – a Lenovo authorized portal in partnership with Net Distribution Services Pvt. Ltd (NDSL).
Through thedostore.com portal NDSL will make available the entire range of best-selling Lenovo products accessible to customers across 7500 pin codes in one destination, though a secure and comfortable online shopping experience. thedostore.com will retail over 50 premium Lenovo products, including the largest range of reputed ‘Think’ brand products and over 27 accessories which richly enhance Lenovo’s user experience.
Partnering with NDSL which owns and manages thedostore.com portal, marks Lenovo’s entry into the burgeoning online retail space and is in tandem with the strategy of ‘getting closer to the consumers’. With the growing popularity of online shopping portals thedostore.com aims at serving the PC and mobile device requirements of consumers across the length and breadth of the country.
NDSL also offers EMI facility for purchases made though thedostore.com, with payment options of 3/6/9/12 months. thedostore.com is offering 0% EMI option for 6 months to customers on all its laptops, tablets and select All-In-One PCs, till the end of September.
“We want to reach-out to our customers, wherever they are. Lenovo has the largest exclusive PC retail network in the industry. With the launch of Lenovo Smartphones and a range of tablets, there is a significant demand for Lenovo products across regions. Our customers are spread across the country and we realized that apart from on-ground availability, online retail presence is key to make the brand more accessible to our customers. With this portal, we will be able to cater to a much larger audience across the country,” said Shailendra Katyal, Director, Consumer Business, Lenovo India.
Leveraging on the smartphone boom, Lenovo will soon develop a mobile version of the www.thedostore.com, to provide consumers the flexibility of buying Lenovo products from mobile devices as well.
