TO THE NEW and Evergent partner to improve customer management and monetisation for OTT service providers

TO THE NEW, one of the world’s leading digital tech companies with a media and entertainment focus, has partnered with market leader Evergent to drive superior customer management and enable new and flexible business models with higher monetisation for all OTT service providers.

TO THE NEW will offer Evergent’s revenue and customer relationship management suite as part of its OTT solution called VideoReady to support businesses with innovative customer lifecycle management experiences. This will help OTT customers increase their revenues while reducing churn by offering flexible and dynamic products that can be monetised via multiple billing options.

 “With our strong experience and expertise as a system integrator in the OTT space, we have always been at the forefront of enabling customers to leverage and integrate best-in-class products in the market for their OTT offerings. Integration of Evergent’s advanced products suite with our in-house OTT VideoReady solution will certainly help in significantly reducing the TCO and time-to-market for our customers. We are excited about this partnership and hope to create an even bigger impact in the OTT space going forward,” said Narinder Kumar, Co-Founder and COO, TO THE NEW.

Commenting on the partnership, Vijay Sajja, CEO, Evergent said, “The current OTT marketplace is saturated with global competitors, and with the consumer in control, they are demanding increased efficiency and customisation from their video service providers. TO THE NEW is aptly positioned to help OTT service providers navigate this complex ecosystem with the right set of technologies and products to optimise efficiency and outcome. Through our partnership, we will work together to provide the industry-leading customer management solution required to create superior customer experiences.”