Express Computer
Home  »  News  »  Twitter-Google deal to put tweets in search results goes live

Twitter-Google deal to put tweets in search results goes live

0 326

Google and Twitter have announced a partnership to display tweets in search results, renewing a tie-up that ended in 2011.

By AFP

The move will allow Google to get more real-time results in its search queries, and help Twitter boost engagement after a period of sluggish user growth which has weighed on its stock price.

“We’re excited to team up with Google to bring Twitter’s unique, real-time content to Google’s search results,” said Twitter vice president Jana Messerschmidt, yesterday.

The deal will start with search results within the Google app and mobile Web, with a desktop version coming, said Messerschmidt, adding that the feature is due to reach more countries “in the coming months.”

“For example, if you’re interested in hearing more from Taylor Swift, a quick search on Google will pull up her most recent tweets,” she said in a blog post. “Or, if you’re a TV buff, a search for #Madmen will bring up the most relevant news and Tweets about Sunday’s series finale.”

The two firms had a similar arrangement dating back to 2009, but tweets disappeared from Google search results in 2011.

“It’s a great way to get real-time info when something is happening,” Google product manager Ardan Arac said in a

separate post. “And it’s another way for organisations and people on Twitter to reach a global audience at the most relevant moments.”

Microsoft’s Bing search engine has a similar function of integrating Twitter messages. Danny Sullivan of the tech blog Search Engine Land said the deal calling for a graphical display of tweets may give Twitter more traffic, if not revenue.

“It’s important to note that this is NOT tweets coming into Google for the first time, or the first time since the last formal deal ended,” he said in a blog post. “Tweets have continued to be in Google since that last deal. The new deal just allows for more of (that) and with deeper integration.”

Get real time updates directly on you device, subscribe now.

Leave A Reply

Your email address will not be published.

LIVE Webinar

Digitize your HR practice with extensions to success factors

Join us for a virtual meeting on how organizations can use these extensions to not just provide a better experience to its’ employees, but also to significantly improve the efficiency of the HR processes
REGISTER NOW 

Stay updated with News, Trending Stories & Conferences with Express Computer
Follow us on Linkedin
India's Leading e-Governance Summit is here!!! Attend and Know more.
Register Now!
close-image
Attend Webinar & Enhance Your Organisation's Digital Experience.
Register Now
close-image
Enable A Truly Seamless & Secure Workplace.
Register Now
close-image
Attend Inida's Largest BFSI Technology Conclave!
Register Now
close-image
Know how to protect your company in digital era.
Register Now
close-image
Protect Your Critical Assets From Well-Organized Hackers
Register Now
close-image
Find Solutions to Maintain Productivity
Register Now
close-image
Live Webinar : Improve customer experience with Voice Bots
Register Now
close-image
Live Event: Technology Day- Kerala, E- Governance Champions Awards
Register Now
close-image
Virtual Conference : Learn to Automate complex Business Processes
Register Now
close-image