Usertesting, a firm in video-based human insight, has announced new features as part of its quarterly product release to help companies gather human insights specifically tailored to how their business operates. Companies can now identify and customize interesting and relevant findings using their own common, corporate terminology. UserTesting has also rolled out usage management for workspaces, making it easier to plan and share testing capacity across the entire organization. Lastly, for teams that want to capture feedback from their Fuel Cycle community members, UserTesting now offers the ability to launch tests to these audiences directly from the UserTesting Human Insight Platform.
UserTesting’s insight customization allows customers to provide feedback on auto-generated, intelligent insights by adding their own custom terminology. These insights are powered by machine learning and help surface intent, sentiment, keywords, and other key moments in a video. Customization is persistent and applied to future tests on similar experiences, helping to establish a common language for insights across the organization. This makes identifying key moments of interest faster and easier, and post-test analysis more efficient.
With usage management for workspaces, organizations can manage testing capacity across their enterprise more easily and efficiently. Customers can now expand the use of the UserTesting Human Insight Platform into new departments, groups, and lines of business while effectively managing testing capacity.
“UserTesting is continuously innovating its overall platform experience to bring greater efficiencies to how organizations collect, access, and take action on customer insights. The easier we can make it for organizations to capture these types of insights, the greater the customer intuition they can build–and it’s those companies that understand what is driving their customers’ behaviors that will be the market leaders,” said Kaj van de Loo, CTO, UserTesting.
