Widening Gap Between Organisations Benefiting from Digital Trust and Those Losing Out: DigiCert Study Reveals

DigiCert, Inc. today released its 2024 State of Digital Trust Survey in APAC that checks in on how enterprises around the world are managing digital trust in their organisations. While digital trust overwhelmingly remains a critical focus for all enterprises, the latest report shines a light on the growing divide between those who are getting it right, and those who are struggling.

The difference between leaders and laggards revealed some clues and potential best practices when it comes to digital trust. The top 33 percent digital trust ‘leaders’ enjoyed higher revenue, better digital innovation, and higher employee productivity. They could respond more effectively to outages and incidents, were generally better prepared for Post Quantum Cryptography, and were more readily taking advantage of the benefits of the IoT. Meanwhile, the bottom 33 percent performed comparatively poorly in all those categories and found it harder to reap the benefits of digital innovation. In addition, the leaders were more likely to centrally manage their certificates, more likely to employ email authentication and encryption (S/MIME) technology, and generally employed more mature practices in digital trust management.

The 2024 survey included a series of questions to determine how well (or poorly) each respondent was doing across a wide range of digital trust metrics. After the scores were totaled, the respondents were split into three groups: those active (leaders), those who were not leveraging (laggards), and those in the middle. Comparing the results between leaders, laggards, and those in the middle, notable differences emerged:

• Leaders exhibit far fewer issues on core enterprise systems (no system outages, few data breaches, and no compliance or legal issues) and experienced no IoT compliance issues. Whereas half (50 percent) of the laggards did so. 
• Leaders also have significantly fewer issues due to software trust mishaps – for example, none of the leaders experienced compliance issues or software supply chain compromises, compared to 23 percent and 77 percent of the laggards, respectively.

Key highlights of the report for APAC include:

In the Asia Pacific region specifically, 83 percent of the leaders did not have compliance issues versus 80 percent of the laggards. Similarly, 67 percent of leaders didn’t experience software supply chain compromises versus 20 percent of the laggards.

The survey unveiled that APAC organisations prioritising digital trust are better poised to confront the imminent threat of quantum computing. 56 percent of leaders are prepared for Post Quantum Computing, a stark contrast to the 7 percent among laggards. Furthermore, 88 percent of leaders anticipate being ready to tackle this threat within one to three years, compared to only 34 percent of laggards confident about achieving preparedness within the same timeframe.

The survey underscores a strong focus on digital trust among organisations in the APAC region. Key drivers include the surge in remote workers and increasing customer demand for digital trust. Other factors include the growing significance of data and the expanding threat landscape.

“In the Asia Pacific region, digital trust is not merely a trend but a fundamental requirement in today’s evolving landscape,” said Armando Dacal, Group Vice President APJ at DigiCert.

“Our survey findings underscore the crucial role of digital trust in driving organisational success, with leaders demonstrating superior performance across key metrics. To thrive in this dynamic environment, enterprises must prioritize digital trust as a strategic imperative.”

“As the threat landscape continues to expand, so does the gap between organisations who are leading the way in digital trust and those who are falling behind,” said Jason Sabin, CTO at DigiCert. 

“Those who fall within the ‘leaders’ group and those who are a ‘laggard’ are well aware of who they are. The danger, however, is those organisations who fall in the middle and are not taking action due to a false sense of security,” he added.

“For organisations to be champions of digital trust, they must understand and actively implement the structure, processes, and activities that make it possible,” said Jennifer Glenn, Research Director, Security and Trust Group, IDC. 

“This includes keeping up with changes to industry standards, maintaining compliance with regulatory requirements in each geography, managing the life cycle of digital trust technologies, and extending trust into digital ecosystems. Companies that focus their efforts on digital trust — and make it a strategic imperative for the business — the benefits are notable, including reliable uptime, reduced risk of data compromise, and improved user trust,” she added.