Express Computer

Exclusive Video Interview with Zarina Lam Stanford, Chief Marketing Officer, Bazaarvoice

By Express Computer On Apr 12, 2024

In this insightful interview with Express Computer, Zarina Lam Stanford, the Chief Marketing Officer of Bazaarvoice, delves into the evolving landscape of retail marketing, particularly focusing on the intersection of AI-driven efficiency and human authenticity. Stanford shares valuable insights into leveraging AI to enhance human-generated content, ensuring ethical AI use in retail, addressing technological challenges, and preparing for emerging trends. Additionally, she provides a glimpse into Bazaarvoice’s outlook for the future of retail marketing and upcoming digital initiatives planned to shape the company’s trajectory in the retail marketing space.

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Express Computer

Express Computer is one of India's most respected IT media brands and has been in publication for 24 years running. We cover enterprise technology in all its flavours, including processors, storage, networking, wireless, business applications, cloud computing, analytics, green initiatives and anything that can help companies make the most of their ICT investments. Additionally, we also report on the fast emerging realm of eGovernance in India.

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