Express Computer

Nitin Kumar, VP – Product Management, Myntra | Technology Senate

Technology Senate 2022 | 25th June 2022 | Hyatt Regency, Pune

By Express Computer On Jul 6, 2022

In this video:
Nitin Kumar, VP – Product Management, Myntra

Topic: Democratize Fashion & Lifestyle with the Use of Technology

Key Highlights:
1. Most people are looking for tangibility or physicality of experience
2. Establishing social commerce through live streaming
3. Virtual trial room are helping product selection and enables right purchase
4. Create experience close to a physical experience
5. Simplifying Product discovery is a challenge for e-Commerce brands
6. Understanding real-time user’s intent to purchase vs browsing
7. Social / video-based e-Commerce through live streaming is catching up fast

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Express Computer

Express Computer is one of India's most respected IT media brands and has been in publication for 24 years running. We cover enterprise technology in all its flavours, including processors, storage, networking, wireless, business applications, cloud computing, analytics, green initiatives and anything that can help companies make the most of their ICT investments. Additionally, we also report on the fast emerging realm of eGovernance in India.

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