Panel Discussion: The Future of Customer Experience: Emerging Strategies and Technologies to Create Meaningful Interactions and Drive Brand Loyalty | Day 2 | Technology Senate North 2023
Technology Senate North 2023 | Day 2 | 16th September 2023 | Chandigarh
Panelists in this video:
+ Anil Porter, CIO, Interglobe Technology Quotient (Moderator)
+ Vartul Mittal, Technology & Innovation Specialist
+ Manish Gaur, CIO, Aqualite India Ltd
+ Sarbani Bhatia, SVP – IT, Jagran Prakashan Ltd
+ Sandeep Kumar Pandita, CIO & Head IT, Hero Steels Ltd
+ Charu Bhargava, Vice President – IT, Sheela Foam
Key Highlights:
[1] Anil Porter, CIO, Interglobe Technology Quotient (Moderator):
+ Customer experience journey will become more challenging in order to be complaint to laws and at the same time continue to deliver business outcomes
[2] Vartul Mittal, Technology & Innovation Specialist:
+ Ensure compliance with data privacy regulations and obtain consent for data collection and personalisation efforts.
[3] Manish Gaur, CIO, Aqualite India Ltd:
+ We need to identify customer needs and create personalised schemes based on the customer’s past purchases and create engagement for an enhanced customer experience.
[4] Sarbani Bhatia, SVP – IT, Jagran Prakashan Ltd:
+ Businesses need to have access to a real-time, shared, unified view of customer behavior, sentiments, and transactions across various channels to be able to deliver customised content and personalised recommendations that will lead to long-term engagement and satisfaction.
[5] Sandeep Kumar Pandita, CIO & Head IT, Hero Steels Ltd:
+ While dealing with customer data, we must have a strong cyber security posture to protect the data.
[6] Charu Bhargava, Vice President – IT, Sheela Foam:
+ Data is the most important aspect for any organisation. It’s privacy and security needs to be maintained while intelligently using it for business growth.
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